Product Marketing Manager - ecommerce

Product Marketing Manager - ecommerce

About Us:

Particle is a dynamic and innovative e-commerce company dedicated to delivering exceptional products to our customers. As we expand our portfolio, we are seeking a talented Product Marketing Manager to take ownership of product launches, funnel optimizations, and customer experience enhancements to drive growth and profitability.

Key Responsibilities:

Product Testing & Launch

• Identify new product opportunities and conduct market research to validate product concepts.
• Develop and execute go-to-market strategies for new product launches, ensuring alignment with the brand vision and business goals.
• Analyze customer feedback and sales data to optimize product offerings and identify opportunities for improvement.

Funnel Optimization

• Collaborate with the CRO (Conversion Rate Optimization) team to analyze data and improve conversion rates across product pages and checkout processes.
• Design and implement A/B tests to optimize landing pages, email campaigns, and user flows.
• Monitor key performance metrics (e.g., CTR, conversion rates, AOV) and report findings to stakeholders.

Upsell & Cross-Sell Strategy

• Develop and manage upsell and cross-sell opportunities to maximize Average Order Value (AOV).
• Implement dynamic product recommendations based on user behavior and purchasing patterns.
• Track performance and refine strategies to improve results.

Website Management

• Oversee updates to website features and ensure seamless integration with marketing campaigns and new product launches.
• Work closely with developers and designers to enhance user experience and website performance.
• Stay updated on e-commerce trends and recommend feature updates to maintain a competitive edge.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in product marketing, e-commerce, or a similar role.
• Strong understanding of e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
• Proficiency in using analytics tools (e.g., Google Analytics, Hotjar, or similar) to derive actionable insights.
• Experience with A/B testing tools and CRO methodologies.
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.

Key Skills:

• Strong analytical and problem-solving skills.
• Excellent communication and collaboration abilities.
• Knowledge of digital marketing tactics, including paid search, email marketing, and SEO.
• Creative thinker with the ability to develop compelling product narratives.
• Ability to work cross-functionally with teams such as design, development, and marketing.

What We Offer:

• Competitive salary
• Opportunities for career growth and professional development.
• Collaborative, innovative, and fast-paced work environment.