Product Marketing Team Lead

Rise is revolutionizing programmatic digital advertising with AI-powered auction optimization, driving greater efficiency in real-time bidding (RTB). Our algorithms ensure partners maximize revenue by reaching the right audience at the right moment.

At Rise, we’re on a mission to redefine how digital advertising works, and we’re doing it at scale with innovative solutions trusted by some of the largest industry leaders and top publishers across CTV, in-app, and web.

What makes us different? It’s our people. We believe happy employees make for exceptional work, so we prioritize creating a workplace where you’ll feel inspired, valued, and excited to start your day.

We are looking for a Product Marketing Team Lead, a creative and strategic leader with a strong background in content marketing, branding, and go-to-market strategies. In this role, you will lead a team of content marketing professionals, shaping our product narratives, and driving impactful marketing initiatives. If you have a passion for storytelling, a deep understanding of technology, and a proven track record in leading teams, this is your opportunity to make a significant impact!

Responsibilities:

• Lead and mentor a team of content marketing professionals, fostering growth and excellence.
• Develop and execute go-to-market strategies for new and existing products, ensuring alignment with business objectives.
• Craft compelling positioning and messaging that clearly communicates the value of our products to various audiences.
• Oversee the creation of high-quality marketing content, including blogs, case studies, white papers, presentations, and sales enablement materials.
• Collaborate closely with Product, Sales, and Customer Success teams to ensure cohesive market positioning and messaging.
• Conduct market research and competitive analysis to refine our value proposition and identify growth opportunities.
• Track and analyze campaign performance and product adoption to optimize marketing strategies.

Requirements:

• 2+ years of experience in team leadership, mentoring, coaching, and managing marketing professionals.
• 4+ years of experience in Product Marketing, Content Marketing, or a related field, preferably in B2B SaaS or technology-driven industries.
• Exceptional writing and storytelling skills, with the ability to translate complex technical concepts into clear and engaging narratives.
• Strong understanding of branding, positioning, and market differentiation.
• Proven experience in go-to-market strategy development and execution.
• Ability to work cross-functionally and collaborate with Product, Sales, and Engineering teams.
• Strong analytical skills with the ability to leverage data for decision-making.