Product Marketing Manager

We’re a leading, quickly growing (#330 on the Inc. 5000 list) AI text analysis platform dedicated to empowering businesses and educational institutions as they navigate the ever-evolving landscape of genAI by ensuring AI governance and responsible AI adoption, safeguarding IP, and maintaining academic integrity with comprehensive AI and plagiarism detection.

Reporting into product and sitting at the intersection of marketing and product, the ideal candidate will be a motivated, curious self-starter with experience developing a deep understanding of customer and market needs and leveraging them to implement strategies that drive user adoption and engagement. The ideal candidate comes from a background in Enterprise SaaS or Ed Tech.

An important and highly-visible member of the team, this is an excellent opportunity for someone to drive real, immediate impact. This is a hybrid role based in New York and reports to our VP of Marketing.

Responsibilities

• Develop a deep and thorough understanding of our products, personas, clients, competitors and industry trends
• Establish key product positioning, messaging, and competitive differentiation across our full product portfolio that captures “the why” for each segment
• In conjunction with the Product team, regularly conduct market and competitive research, and using findings to stay ahead of industry trends, understand customer needs, and identify opportunities for innovation and differentiation
• Implement robust GTM strategies, focused on enterprise customers primarily, but also need for understanding extension of messaging to consumers, SMBs and educational institutions. The focus will be on education, adoption and purchase through sales while, expanding market share.
• Collaborate closely with the Israel-based product and engineering team while working with sales and customer success in New York to create compelling sales tools, materials, and presentations to effectively communicate the key value of our products & solutions
• Lead the creation of product-related content including website copy, case studies, whitepapers, webinars, and blogs that drive demand generation and customer engagement
• Develop successful go-to-market strategies for all key product and feature launches, utilizing applicable channels and tactics to drive product adoption, retention, and upsell opportunities
• Track and analyze key product marketing performance metrics, providing insights and recommendations for continuous improvement.

Requirements

• 5+ years experience in a similar capacity successfully launching and growing enterprise SaaS products
• Excellent written and verbal communication skills with a strong ability to create compelling product messaging and positioning that drives adoption
• Highly entrepreneurial with a strong desire to learn and grow
• Proactive in offering recommendations, going above and beyond, and thinking 3 steps ahead
• You—and those around you—would label yourself as intuitive, analytical and naturally curious, and not shy about trying new things
• Highly organized with keen attention to detail
• Experience working in a fast-paced, team environment
• Ability to work in TLV office - Hybrid