Product Marketing Manager

About the job

We’re an ambitious, stealth-mode startup building a new category in a complex and exciting space. We’re looking for a smart, entrepreneurial, and motivated Product Marketing Manager to join our founding team as our first marketing hire.

In this role, you’ll partner directly with the founders to shape the company’s narrative—from pitch decks to go-to-market strategies—and lead the development of our positioning, messaging, and content. This is a unique opportunity to define marketing from the ground up and play a key role in bringing a category-defining product to life.

About the Role

Responsibilities

• Own and lead all aspects of our product launch strategy and execution.
• Deeply understand our customers, market landscape, use cases, and competitive ecosystem to inform messaging and drive engagement.
• Develop clear, differentiated product positioning and marketing strategies rooted in market insights and data.
• Create high-impact content such as one-pagers, sales decks, landing pages, product blurbs, and early access program collateral.
• Drive go-to-market initiatives and manage launch plans in collaboration with external partners (branding, PR, digital marketing).
• Collaborate cross-functionally with Strategy & Tech Research, Business Development, and external agencies to refine messaging, enhance differentiation, gather feedback, and execute GTM efforts.

Requirements

• 5+ years of experience in product marketing, ideally within cybersecurity, with a focus on technical and enterprise audiences.
• Deep cybersecurity expertise is essential; strong grasp of product marketing for CISO and security buyer personas.
• Familiarity with data infrastructure is a strong plus.
• Proven track record in email marketing, content creation, and driving in-product campaigns.
• Experience building and executing brand and thought leadership programs that deliver measurable results.
• Outstanding writing and copy-editing skills across multiple content types and formats.
• Native or near-native English proficiency (written and spoken) is required.
• Thrive in fast-paced, startup environments with a collaborative mindset and strong communication skills.