Content Team Lead

We are looking for a highly motivated and strategic Content Marketing Team Leader to join our

growing team. This role requires a proactive leader who can drive business impact, mentor a

high-performing team of Content Marketing Managers, and push the boundaries of content

innovation.

What You’ll Do

Own Content as a Business Growth Driver

● Take full ownership of content strategy and data-driven optimization efforts, ensuring a

direct impact on performance KPIs across multiple verticals.

● Work closely with the PPC, bizDev, product, and operation teams to ensure that content

supports business needs and monetization goals.

● Proactively identify content opportunities that improve user engagement, drive action,

and increase business value.

Lead, Develop, and Elevate a High-Performing Team

● Manage, coach, and challenge a team of Content Marketing Managers, setting clear

expectations for impact, ownership, and accountability.

● Foster a high-performance culture where content managers are strategic thinkers, not

just content executors.

● Ensure team members have a clear path for growth, equipping them with skills in

performance-driven content strategy, AI tools, and cross-functional collaboration.

● Push the team beyond “good enough”—every piece of content should be optimized,

tested, and measurably contributing to business KPIs.

Innovate and Optimize at Scale

● Leverage AI and automation tools to increase efficiency without sacrificing quality.

● Drive experimentation—test new content formats, engagement techniques, and UX

optimizations to improve CTR, CR, and user trust.

● Stay ahead of industry trends, competitor strategies, and emerging technologies to

ensure our content remains best-in-class.

● Advocate for content’s role in business success, ensuring it is a core part of

decision-making in cross-functional initiatives.

What We’re Looking For

● 5+ years of experience in content marketing, digital marketing, or content management,

with a proven track record of driving business impact through content.

● 2-4 years of experience leading and managing content teams, with a focus on

mentorship, performance, and growth.

● A data-driven leader with expertise in optimization and user behavior, using analytics to

boost content performance and revenue.

● Excellent stakeholder management skills, with experience driving alignment across

teams to maximize impact.

● Proven experience in crafting and executing content strategies that align with business

goals and drive growth.

A natural storyteller, able to craft compelling narratives that engage users, build trust,

and drive action.

● Hands-on experience with GenAI tools, leveraging AI to enhance content strategy,

efficiency, and performance.