Marketing Campaign Manager

Company Description

iCount is a leading small business enablement platform that provides comprehensive SaaS accounting solutions to SMBs, including invoicing, online payments, time tracking, expense management, and scheduling Etc.

Role Description

In this role, you will be responsible for planning, setting up, managing, and optimizing digital campaigns across various platforms, with a focus on measurable performance (Performance Marketing). The role includes managing advertising budgets, performance analysis, ROI analysis, and continuous improvement of campaign metrics to achieve optimal acquisition goals and return on investment.

Job Requirements:

• Proven experience: At least three years of hands-on experience in managing campaigns across various digital advertising platforms - required
• Relevant background: Experience in B2B companies offering SaaS solutions - required
• Platform expertise: In-depth experience in setting up and managing campaigns on Facebook, Instagram, Google Ads (Search, Display, YouTube), and LinkedIn
• Analytics: Full proficiency in campaign performance analysis, dashboard creation, KPI analysis, and drawing actionable conclusions for performance improvement



Technical skills:

• Experience in pixel implementation and tracking code management
• Experience in building monitoring systems and advanced measurement tools
• Ability to create A/B testing strategies and optimize landing pages and ad messaging
• Content platforms: Experience with Outbrain/Taboola and other ad networks

Marketing Automation:

• Knowledge of the Intercom platform - a significant advantage
• In-depth understanding of customer journey creation and email flow management
• Experience in managing automated campaigns for lead nurturing and customer retention

Performance skills:

• Ability to plan and manage conversion-based and performance-driven campaigns
• Knowledge in building retargeting strategies and optimizing ROAS
• Understanding of pricing and media buying models in advertising

Personal Skills:

• Ability to work independently and take initiative
• Analytical, creative thinking, and real-time problem-solving
• Ability to work in a fast-paced environment and under time pressure
• High self-learning ability and constant updating on trends and changes in digital advertising
• Excellent interpersonal skills, effective communication, and ability to work in a team

What We Offer:

• A dynamic and growing work environment at a leading tech company
• Opportunities for promotion and professional development in performance marketing
• Work with advanced and innovative technologies
• A professional and supportive team
• Direct impact on the company’s growth and success