Sr. Content Marketing Manager

PointFive LinkedIn

תל אביב - יפו

About PointFive

PointFive enables Continuous Cloud Cost Efficiency through Deeper Detection and Collaborative Remediation. Our advanced DeepWaste detection reveals typically overlooked cloud waste, equipping engineering and FinOps teams with action-ready workflows that enable continuous optimization and enhance organizational efficiency.

The Role

We're seeking a creative and technically-savvy Content & Social Marketing Manager to drive our content strategy and social media presence. This role combines strategic content creation with organic and paid social growth, requiring someone who can produce high-quality technical content while building engaging campaigns that resonate with our engineering and FinOps audience. The ideal candidate is a self-starter who can leverage modern tools and growth techniques to maximize impact with limited resources.

Key Responsibilities:
Content Strategy & Creation

Develop and execute a comprehensive content strategy that aligns with our SEO goals and drives organic growth and awareness
Create engaging technical blog posts, research content, and thought leadership focused on cloud optimization and FinOps
Create and distribute high quality, deeply technical content
Manage editorial calendar and content distribution across all channels
Manage paid campaigns or an agency with a focus on optimal ROI and performance metrics
Collaborate with product marketing to translate technical capabilities into compelling marketing messaging

Social Media Management & Growth

Design and execute social media campaigns that build brand awareness and engage our technical audience
Develop and manage our influencer marketing program
Implement growth techniques to maximize organic reach and engagement
Manage paid social campaigns with a focus on optimal ROI and performance metrics

Strategic Planning & Analytics

Create data-driven content strategies that support SEO objectives and drive organic traffic
Track, analyze and report on content and social media performance
Optimize content distribution and social engagement strategies based on performance data
Identify opportunities for viral growth and community engagement
Report on KPIs and provide strategic recommendations for improvement

Required Experience

4+ years of experience in content marketing and social management, preferably in the cloud computing space
Proven track record of growing social media presence and engagement organically
Experience with technical content creation and SEO optimization
Strong understanding of social media platforms and growth tactics
Experience with content management systems and social media management tools
An understanding of cloud technologies and DevOps practices
Excellent writing and editing skills
Experience translating technical capabilities into compelling marketing copy
Experience with marketing automation platforms

Preferred Qualifications