Digital Marketing & Growth Manager | From Strategy to Hands-On (Estimated at ~50% Position / Also Open for משרה מלאה)

We are a tech startup in the AgTech industry, operating in the U.S. market, developing, selling, and managing advanced digital solutions for greenhouse management optimization. Our products help large-scale greenhouse owners, farmers, and distributors improve workflows, enhance yields, and make data-driven decisions.

We are looking for a Digital Marketing & Growth Manager—someone who can build a marketing infrastructure from scratch, establish a lead-generation system, and run highly targeted and measurable campaigns.

This role is ideal for someone with experience leading end-to-end marketing processes in early-stage startups targeting the U.S. market, who is ready to start small, optimize continuously, and scale budgets significantly based on performance.

🔹 Build, Execute, and Scale – Your Responsibilities✅ Define and implement a marketing & growth strategy

• Develop a structured digital marketing strategy, aligned with sales and revenue goals.
• Build an effective Lead Generation model, focusing on lead quality over quantity.
• Set clear KPIs, tracking systems, and continuous testing & optimization methods.
• Holistic approach: managing paid advertising, organic lead pipeline, performance-driven content marketing, and marketing automation.

✅ Execute and manage lead generation campaigns

• Full ownership of paid advertising (Google Ads, LinkedIn Ads, Meta).
• Precise audience targeting, focused on generating high-quality leads from:
• 10,000-30,000 greenhouse owners in the U.S.
• 100-400 distributors, integrators, and business partners
• 3,000 industry influencers and key opinion leaders
• Budget management with the potential for significant increases based on performance.
• Data analysis, A/B testing, and continuous optimization to maximize ROI.

✅ Strengthen content, SEO, and SMM

• Improve and optimize the company website & SEO (Hands-On or with an external expert).
• Manage the company’s digital presence on social media (LinkedIn, Meta, X).
• Plan and execute email campaigns, marketing automation, and customer journeys.

✅ CRM, data, and marketing automation management

• Build a lead database from scratch, ensuring data accuracy and sales readiness.
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• Implement and optimize lead management and automation tools.

✅ Demand generation and industry engagement

• Lead webinars, digital seminars, and online events to drive demand.
• Work closely with sales teams to ensure a seamless transition from marketing to sales.

🔹 Who Are You? 🔹

✔ You have experience in building marketing operations in early-stage startups targeting the U.S. market.

✔ You love both strategy and execution—planning efficiently, running campaigns, and optimizing constantly.

✔ You’re hands-on—running campaigns, analyzing data, and adapting strategies based on real results.

✔ You’re data-driven—measuring everything and improving performance based on insights.

✔ You know how to start lean and scale smart—growing budgets based on success.

✔ You see marketing as a business process—not just branding but a revenue-generating engine.

🔹 Must-Have Requirements 🔹

✅ Proven experience in leading end-to-end marketing processes—from strategy to hands-on execution.

✅ Significant hands-on experience in digital marketing, paid campaigns, and lead generation.

✅ Experience working with the U.S. market – a must!

✅ Supplier management—knowing when to outsource cost-effectively.

✅ Deep expertise in paid advertising (Google Ads, LinkedIn Ads, Meta).

✅ Strong knowledge of SEO, content marketing, and growth hacking.

✅ Experience with CRM and marketing automation tools.

✅ Excellent English skills (writing, reading, and content management).

✅ Strong analytical skills—using data to make performance-driven decisions.

🏆 Why Join Us?

💡 Shape the marketing strategy—build our marketing operation from the ground up and drive digital growth.

🚀 Direct impact on business growth—your marketing will drive revenue and expansion.

🌍 Fast-paced and dynamic environment—a global startup culture with a high-growth mindset.

• 💰 Performance-driven position—starting at ~50% capacity, with potential to scale into a full-time role based on success.