Director of Marketing Automation and Analytics

Welcome to the future of cloud networking and security!

Cato Networks is the first company to converge enterprise networking and security into one centralized and global service that is delivered by cloud. It is led by networking and security pioneer Shlomo Kramer (Check Point, Imperva) and early investor (Palo Alto Networks, Exabeem, Trusteer and more). Cato’s unique technology inspired a brand-new product category, later named “SASE” by Gartner and a market expected to reach $25 billion by 2027.

This is your opportunity to get on the rocket ship and join a company that is building a cutting-edge enterprise network and secure cloud platform, and is on a fast track to becoming the worldwide market leader – don’t miss it!

We are seeking a strategic and technical leader to serve as the Director of Marketing Automation and Analytics. This role will be responsible for owning and optimizing the marketing technology stack, automation processes, and data-driven decision-making to enhance marketing effectiveness and drive revenue impact. The ideal candidate will bring expertise in marketing automation platforms, data analysis, and operational efficiencies to support go-to-market (GTM) success.

Responsibilities

Strategic Planning and Execution:

• Develop and implement comprehensive marketing automation strategies aligned with business objectives.
• Collaborate with cross-functional teams, including sales, product, IT/IS, to ensure cohesive go-to-market (GTM) initiatives.
  
  

• Oversee the selection, implementation, and optimization of marketing tech stack.
• Optimize lead scoring, nurturing workflows, and multi-channel automation strategies to improve conversion rates.
• Implement AI-driven and predictive analytics solutions to enhance data analysis and campaign effectiveness.
• Ensure seamless integration of various marketing tools to create a unified tech stack.
• Process Optimization and Automation:
• Establish best practices and models for marketing Operations and Analytics, ensuring clean data, automation efficiency, and workflow standardization.
• Continuously improve operational processes to increase speed, efficiency, and marketing impact.
• Identify opportunities to enhance campaign scalability, lead-to-revenue funnel efficiency, and customer lifecycle automation.
• Implement scalable systems that reduce manual efforts and enhance operational efficiency.
  
  

• Utilize data analytics to monitor campaign performance, customer behavior, and ROI
• Develop dashboards and reports to provide actionable insights to stakeholders.
  
  

• Develop and broadly communicate a clear onboarding plan for each new marketing employee, including structure and timelines.
• Ensure the plan concludes only when the new hire is fully equipped to utilize the relevant marketing tech stack. Additionally, conduct refreshers as needed, informed by data from reports and tools in use.
  
  

• Lead and mentor a team of marketing Operations and Analytics professionals, fostering a culture of continuous learning and innovation.
• Establish best practices and governance for marketing processes and data management.
  
  

• Minimum of 7 years in marketing Operations with at least 3 years in a leadership role.
• Proven experience in managing marketing automation platforms marketing tech stack.
• Demonstrated success in designing and implementing scalable marketing processes.
  
  

• Proficiency in Marketo and or other marketing automation tools
• Strong understanding of data analytics, segmentation, and reporting.
• Familiarity with APIs, and system integrations is a plus.
• Strong data analytics and reporting skills, with experience using BI tools (Tableau, Looker, Google Analytics, or similar).
• Hands-on experience with lead scoring, segmentation, attribution modeling, and campaign performance tracking.
• Deep understanding of multi-channel marketing campaigns, pipeline acceleration, and sales-marketing alignment.
• Knowledge of ABM platforms (6sense, Demandbase, or similar) and intent data strategies.
  
  

• Accountable and responsible with a can-do approach, taking ownership of projects and driving them to completion.
• Ability to adapt to a fast-paced, high-growth business environment, embracing change and evolving priorities effectively.
• Strategic thinker with strong problem-solving abilities.
• Data-driven mindset with a focus on efficiency, automation, and optimization.
• Excellent project management skills, with the ability to manage multiple priorities and stakeholders.
• Strong leadership and communication skills
• Familiarity with privacy regulations (GDPR, CCPA) and compliance best practices.