Analytical Marketing Manager

Are you our new Analytical Marketing Manager?

We are looking for a highly analytical and data - driven superstar, who will be our next Casino Analytical Marketing Manager

Your role:

This role's main responsibilities are collecting, analyzing and interpreting complex data sets to valuable insights and drive business decisions. You will identify business trends, bonus abuse, maximize players’ lifetime value and drive casino business revenue.

• Maximize player lifetime value through the creation and implementation of automated processes using the most advanced communication channels.
• Lead innovative marketing projects from conception, to execution, enhancing player engagement, loyalty, and brand satisfaction.
• Campaigns optimization - conduct and analyze A/B tests to identify the most effective player engagement strategies.
• Budget management – monitoring, analyzing and optimizing the offerings budget to ensure optimal distribution.
• Enhance retention and increase player lifetime value and profitability.
• Collaborate with various interfaces and platforms across multiple markets to develop promotions and localize communications.
• Analyze marketing campaigns, BC creation, monitor KPI results, and optimize communications.
• Evaluate user behavior to identify gaps and opportunities, detect abusive behavior, and work with multiple interfaces to close the loop.
• Work closely with designers, copywriters, HTML & web developers, and operational services to create compelling campaigns and messaging.

Your skills:

• Over 2 years of experience in analytical marketing: Initiating, developing, and executing multi-channel, innovative, and engaging campaigns through the analysis of various data sources
• Skilled at generating valuable insights and effectively implementing them
• Exceptional analytical skills with strong proficiency in Excel.
• Excellent communication and interpersonal skills.
• Ability to multitask, effectively managing multiple projects simultaneously.
• Comprehensive project management skills from inception to completion.
• Team player with a willingness to learn and grow.
• Fluent in English.

You have a major advantage if:

• Knowledge in the Gaming industry
• Experience in retention marketing / marketing analyst roles in the online industries
• SAP BO knowledge
• SQL knowledge

More about Evoke

As one of the world’s leading betting and gaming companies, Evoke provides customers with a fun, fair, and safe experience worldwide, underpinned by its state-of-the-art technology and content-rich products. In 2022, the Group acquired William Hill, creating a global industry leader by combining two highly complementary businesses and two of the industry's leading brands – now Evoke.

The combined group operates from 15 offices worldwide and employs over 12,000 people globally. The Group invests in a working environment that enables our people to flourish along with our business. We believe in talent development and investing in our people. Our unique culture and spirit are built on the values of fairness, collaboration, and continuous progress, with the purpose of bringing unrivaled moments of excitement to people's day-to-day lives. The Group’s mission is to remain employee-centric and to attract and retain the best talent by providing a rewarding environment with ample opportunities for personal and professional development.

More about the Department

The successful candidate will join the best team ever, every member of our Marketing Team is as unique as they are creative. A team of passionate trend-entrepreneurs, the promotional power driving our brands worldwide. From traditional offline channels through to groundbreaking digital marketing methodologies, we lead the market in fun, fair and safe global gaming products.

Sound good? Apply today and take the first step toward an exciting career with Evoke!