Digital Marketing Project Manager

Our client, a leading company in its industry, is looking for a Digital Marketing Project Manager to oversee the planning, execution, and optimization of digital marketing initiatives. This role requires expertise in managing customer journey automation, coordinating cross-functional teams, and ensuring marketing projects are delivered efficiently and effectively.

Key Responsibilities:

✅ Project Management & Execution:

• Develop structured work plans for digital marketing projects, ensuring clear milestones, timelines, and deliverables.
• Manage multiple projects simultaneously, balancing strategic planning with hands-on execution.
• Oversee the end-to-end implementation of digital campaigns, ensuring smooth execution and performance tracking.

✅ Customer Journey & Automation:

• Define and optimize customer journeys, mapping key touchpoints to enhance engagement and conversion.
• Work closely with Marketing Automation teams to implement automated workflows and monitor performance.
• Identify opportunities for cross-channel automation and process improvements.

✅ Collaboration & Stakeholder Management:

• Act as the key point of contact between business, marketing, and tech teams, ensuring seamless collaboration.
• Coordinate with internal and external stakeholders to prioritize and execute digital marketing initiatives.
• Present project progress, insights, and recommendations to senior management.

✅ Performance Monitoring & Optimization:

• Track and analyze marketing automation performance, leveraging data to drive decision-making.
• Identify and implement improvements to enhance customer experience and marketing efficiency.
• Ensure all campaigns align with business goals and industry best practices.

Requirements:

✔ Experience & Expertise:

• 2–3 years of experience in digital marketing project management, preferably in a fast-paced, multi-stakeholder environment.
• Proven ability to manage complex marketing projects and meet deadlines in a dynamic setting.
• Experience in customer journey mapping and automation in large organizations.
• Strong ability to create clear and structured project documentation and business requirement documents (BRD).

✔ Technical Knowledge (Advantageous but Not Mandatory):

• Hands-on experience with Marketing Automation platforms – a significant advantage.
• Experience working with Salesforce Marketing Cloud – a strong advantage.
• Familiarity with WhatsApp automation workflows – a plus.
• Understanding of digital marketing analytics, performance reports, and campaign tracking.
• Knowledge of SEO, PPC, and digital marketing best practices.

✔ Skills & Mindset:

• Strong team collaboration and interpersonal skills.
• Excellent analytical thinking and problem-solving abilities.
• Creative mindset, proactive approach, and deep technological understanding.
• Ability to manage multiple projects simultaneously, prioritizing tasks effectively.
• Strong business acumen with a solution-driven approach to digital marketing.