Demand Generation Manager

Who are we:

Unipaas is a leading embedded payments platform designed to simplify and streamline the financial processes within vertical SaaS solutions. We empower businesses by providing a seamless, secure, and user-friendly payment experience. Our mission is to transform the way vertical software companies manage and monetize their payment flows.

Role Overview

As the Demand Generation Manager at unipaas.com, you will spearhead targeted marketing initiatives to drive top-of-funnel engagement and revenue growth. You’ll identify key verticals and strategic platforms, shape a compelling go-to-market strategy, and execute impactful campaigns that generate high-quality leads for our sales teams. This is an opportunity to play a pivotal role in refining and scaling our Demand Generation engine, ensuring we deliver personalized experiences that resonate with prospects and customers within our target markets.

Key Responsibilities:

1. ABM Strategy & Program Development

• Develop and implement a comprehensive ABM strategy focused on key accounts in relevant verticals (e.g., B2B SaaS in finance, healthcare, logistics, etc.).
• Collaborate with executive leadership and product teams to align marketing objectives with broader business goals.

1. Target Account Segmentation & Persona Building

• Identify and prioritize target verticals, platforms, and accounts based on market research and data analysis.
• Create detailed buyer personas and target account profiles to guide messaging and campaign strategies.

1. Campaign Planning & Execution

• Design multi-channel ABM campaigns (email, LinkedIn, webinars, content marketing, events) that position unipaas.com as the embedded payments partner of choice.
• Coordinate with cross-functional teams (Product Marketing, Content, Sales) to ensure unified messaging and a consistent buyer journey.

1. Lead Generation & Funnel Management

• Own the lead generation process from initial prospecting to qualified lead handoff to Sales.
• Track and optimize the ABM funnel, employing data-driven insights to refine targeting, messaging, and tactics.

1. Performance Measurement & Reporting

• Define and monitor key performance indicators (KPIs) including account engagement, pipeline contribution, and revenue attribution.
• Provide regular status updates to senior leadership and recommend strategic adjustments based on campaign performance data.

Qualifications:

• Education & Experience
• Bachelor’s degree in Marketing, Business, or a related field; MBA or relevant master’s degree is a plus.
• 3+ years of experience in account-based marketing or B2B demand generation, preferably within SaaS or fintech/embedded payments.
• Proven collaboration with all GTM functions.
• Technical & Analytical Skills
• Proficiency in marketing automation platforms (e.g., HubSpot) and ABM tools (e.g., Demandbase, 6sense, Terminus).
• Strong analytical mindset with the ability to interpret campaign performance data and provide actionable insights.
• Strategic Thinking
• Experience in identifying and prioritizing target accounts, planning go-to-market strategies, and building end-to-end ABM programs.
• Ability to operate in a fast-paced, high-growth environment, managing multiple projects and competing priorities effectively.

Why Join unipaas.com?

• Innovative Environment: Contribute to revolutionizing how vertical SaaS businesses handle embedded payments.
• Impactful Role: Be at the forefront of our growth strategy, directly influencing revenue and market positioning.
• Collaborative Culture: Work with a passionate team of product innovators, developers, and commercial leaders.
• Growth Opportunities: Access professional development and advancement as we expand our market footprint.

How to Apply:

If you’re an ambitious marketer who thrives on shaping high-impact, account-centric strategies and want to join a rapidly growing fintech innovator, we’d love to hear from you. Apply here via LinkedIn.