CRM and Automation Specialist

About the Role

We are seeking a CRM & Automation Specialist to manage and optimize our customer databases and automation strategies, with a focus on blockchain events. This role is ideal for someone with deep expertise in CRM systems, marketing automation, and data-driven engagement strategies. The candidate should have a strong background in audience segmentation, lead nurturing, and workflow automation to enhance customer experiences and event engagement.

Roles & Responsibilities:

• Develop and manage CRM strategies to enhance customer lifecycle management.
• Implement and optimize automation workflows for lead nurturing and event engagement.
• Maintain and segment customer databases for targeted marketing campaigns.
• Integrate CRM with other marketing and sales platforms for seamless data flow.
• Analyze performance metrics and continuously refine strategies for improved engagement.

Skills & Qualifications:

• 10+ years of experience in CRM management, marketing automation, or related fields.
• 5+ years of experience handling CRM and automation for blockchain events.
• Expertise in CRM platforms (e.g., HubSpot, Salesforce) and automation tools.
• Strong analytical skills with experience in data segmentation and reporting.
• Ability to manage multiple projects and optimize workflows for efficiency.