UX Researcher

Join us at Playtika (NASDAQ: PLTK), where we're driven by the belief life needs play. We’re on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.

From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence.

Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA.

With a strong financial foundation, disciplined operations, unwavering player-focused approach and relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.

Responsibilities:

We're looking for a curious and passionate User Experience Researcher to join our team. In this role, you'll collaborate with designers, product managers, and data analysts to uncover player insights, evaluate user needs, and inform product decisions that shape our mobile games.

• Apply statistical methods and thematic analysis to uncover trends and patterns in players' actions, motivations, and pain points.
• Communication of Findings
• Translate complex research findings into clear, actionable insights for diverse professional audiences (e.g., designers, product teams, executives).
• Present the insights in a compelling way (e.g., written reports, visual summaries, workshops, or in-person presentations) to diverse stakeholders, from game designers to senior executives.
• Collaboration, Consultancy, and Stakeholder Engagement
• Serve as a subject matter expert on player behavior, motivations, and UX best practices to guide game design decisions.
• Facilitate workshops or brainstorm sessions to help stakeholders understand player needs and integrate insights into product roadmaps.
  
  

• Education: Master's degree in Human-Computer Interaction, Psychology, Information Systems, Cognitive Science, Human Factors, or a related field.
• Research Skills: Excellent knowledge of user research methodology (e.g., usability testing, interviews, surveys, focus groups, heuristic principles of human interface design) and willingness to learn more advanced techniques.
• Experience with eye-tracking software and heat mapping tools for detailed visual behavior analysis.
• Analytical Abilities: Comfort with analyzing both qualitative and quantitative data (e.g., survey statistics).
• Software Skills: Experience with research and data tools (e.g., survey platforms, basic statistical software, video conferencing for remote testing).
• Communication Skills: Strong written and verbal communication, with the ability to produce easy-to-understand findings.
• Game Industry Knowledge: familiarity with game design, UX in gaming, and the casual/social casino genre of mobile games.
• Project Management: Experience in planning and coordinating multiple tasks, timelines, and stakeholders for several parallel research projects.
  
  

• Curiosity: Passion for understanding what motivates people to play games and how they experience them.
• Adaptability: Ability to pivot quickly and embrace new methods or changing project requirements.
• Growth Mindset: Willingness to give and receive feedback and continually refine your research skills.