Marketing Data Analyst- Maternity Leave Replacement

As a Marketing Data Analyst, you will focus on driving decision-making through the analysis of marketing program performance. Your insights will help identify trends and optimize our marketing initiatives, ensuring resources are directed toward maximizing the business impact of the Marketing department.

As part of the GTM Data Analysts group, you will work in a framework where analysts operate under a unified professional structure while staying closely connected to functional departments. This setup enhances decision-making, fosters collaboration, and drives value for our customers and partners at scale.

This is a great opportunity to join a strong team and make a direct impact on the bottom line.

What You Will Do

• Analyze AppsFlyer’s marketing activities and business results, including outcomes in terms of pipeline creation, deals LTV rates and customers retention
• Build dashboards and measure KPIs using BI tools to improve Marketing’s effectiveness and help us achieve our business goals
• Structure and solve problems with analytic skills (e.g., investigation, modeling, mapping, and gap analysis) and techniques (e.g., trend analysis, forecasting, and experimental design)
• Help build ETLs in order to make the team’s work more sufficient (Biz Semantic Layer
• Communicate insights and recommendations to senior stakeholders using clear and actionable presentations

What You Have

• +2 years of work experience as a data analyst in a large SaaS company
• Bachelor's degree in a quantitative field such as Mathematics, Statistics, Computer Science, Engineering, Industrial Engineering, Finance, etc.
• Marketing domain expertise, including a strong understanding of B2B marketing fundamentals such as online campaigns, funnel stages, and website journey tracking. Experience integrating and analyzing data from multiple platforms like Google Ads, Meta, LinkedIn, and SFDC to optimize performance and drive data-informed decisions.
• High proficiency in SQL & Excel. Some experience in building ETL solutions
• Excellent verbal and written communication skills - clear and articulate communicator in English- Presentation level
• Strong analytical skills set, business-oriented thinking with the ability to collect, organize, and analyze significant amounts of data with attention to detail and accuracy

Bonus Points

• Business / strategy analytics background
• Experiences with Python / DBT
• Relevant Master's degree
• Introduced by an AppsFlyer team member

As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.

“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO