Senior Content Manager

Description

Datarails is the financial planning and analysis platform that automates data consolidation, reporting and planning, while enabling finance teams to continue using their own Excel spreadsheets and financial models. Datarails integrates with the most popular accounting software, ERPs and CRMs so all your data can be consolidated. Reduce risk, make informed decisions, and ensure stakeholders.

What You'll Do

• Develop and implement a content strategy that supports business goals and brand identity
• Oversee the creation and distribution of various content types, including blog posts, whitepapers, and videos
• Collaborate with marketing, sales, and product teams to align content with campaign objectives and product messaging
• Establish and maintain a content calendar across our multiple products
• Analyze content performance metrics and adjust strategies to optimize results
• Ensure all content adheres to brand guidelines and maintains a consistent voice across all platforms
  
  

• 5+ years of experience in content creation and strategy, preferably in the B2B SaaS industry
• Bachelor's degree in Marketing, Communications, Journalism, or related field; Master's degree preferred
• Ability to plan and oversee SEO budgets to maximize ROI
• Thorough knowledge of search ranking factors, key algorithm updates, and core web vitals.
• Proven track record of developing successful content marketing strategies and executing high-performing campaigns
• Experience working in fast-paced, high-growth technology companies
• Strong understanding of SEO principles and content optimization techniques
• Familiarity with tools such as SEMrush, and best practices for ranking in search engines and AI searches such as Perplexity
• strong analytical mindset to measure content performance and optimize accordingly. Must be proficient in Google Analytics
• Monitor and analyze SEO performance metrics, providing regular reports and insights
• Familiarity and hands-on experience with Gen AI tools for content analysis, iteration and creation.
• Experience with automation platforms (eg Hubspot, Salesforce)
• Ability to translate complex technical concepts into easily understandable content
• Native-level English proficiency with exceptional command of grammar, tone, and nuance required for creating marketing content
• Understanding of the CFO’s Office - strong advantage