Content Marketing Manager

About PointFive

PointFive enables Continuous Cloud Cost Efficiency through Deeper Detection and Collaborative Remediation. Our advanced DeepWaste detection reveals typically overlooked cloud waste, equipping engineering and FinOps teams with action-ready workflows that enable continuous optimization and enhance organizational efficiency.

We seek a creative and technically savvy Content & Social Marketing Manager to drive our content strategy and social media presence. This role combines strategic content creation with organic and paid social growth, requiring someone who can produce high-quality technical content while building engaging campaigns that resonate with our engineering and FinOps audience. The ideal candidate is a self-starter who can leverage modern tools and growth techniques to maximize impact with limited resources.

Content Strategy & Creation

• Develop and execute a comprehensive content strategy that aligns with our SEO goals and drives organic growth and awareness
• Create engaging technical blog posts, research content, and thought leadership focused on cloud optimization and FinOps
• Create and distribute high quality, deeply technical content
• Manage editorial calendar and content distribution across all channels
• Manage paid campaigns or an agency with a focus on optimal ROI and performance metrics
• Collaborate with product marketing to translate technical capabilities into compelling marketing messaging
  

Strategic Planning

• Create data-driven content strategies that support SEO objectives and drive organic traffic
• Track, analyze, and report on content performance
• Optimize content distribution and social engagement strategies based on performance data
• Identify opportunities for viral growth and community engagement
• Report on KPIs and provide strategic recommendations for improvement
  

Required Experience

• 4+ years of experience in content marketing management in the cloud computing space
• Proven track record of growing a first-party audience
• Experience with technical content creation and SEO optimization
• Strong understanding of growth tactics
• Experience with content management systems
• An understanding of cloud technologies and DevOps practices
• Excellent writing and editing skills
• Experience translating technical capabilities into compelling marketing copy
• Experience with marketing automation platforms (we use Hubspot)
  

Preferred Experience

• Experience marketing in the FinOps space
• Background in performance marketing and paid social campaigns
• Experience with video content creation and production
• Understanding of B2B social media growth strategies
• Experience with WebFlow, Hubspot, and Salesforce
  

What Makes You Successful

• Creative mindset with a growth mentality
• Strong project management and organizational skills
• Ability to create technical content that engages and educates
• Data-driven approach to content and social media marketing
• Comfort with experimentation and rapid iteration
• Excellent communication and collaboration abilities
• Self-motivated with a scrappy, resourceful attitude
  

Technical Skills

• Proficiency with social media management platforms
• Experience with SEO tools and analytics
• Familiarity with content management systems
• Basic knowledge of HTML and digital marketing tools
• Experience with video editing and graphic design tools a plus
  

What We Offer

• Get in on the ground floor and help shape the GTM motion
• Competitive compensation package, including equity
• Comprehensive health benefits
• Flexible PTO policy
• Professional development opportunities
• Collaborative and innovative team culture

PointFive is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.