Customer Relationship Management Specialist

About Helfy

Helfy is a fast-growing company that operates a digital telehealth platform connecting clients to doctors for online prescriptions and consultations. Driven by a purposeful, people-centric, and humanistic approach, we aspire to be the companion of choice for managing and living with ongoing medical conditions. We achieve this by offering patients affordable, accessible, personalized, and speedy medical treatments.

Role Overview

We are looking for a passionate, creative, and experienced CRM Specialist to join our marketing team. Responsible for planning, creating, and analyzing daily cross-channel campaigns to maximize engagement and retention efforts that directly impact the business's growth and revenue goals.

Responsibilities

• Manage hands-on customer communication channels such as email marketing, SMS, in-app messaging, and newsletters to keep customers engaged and informed.
• Ideate and execute CRM strategies that encourage customer retention and loyalty.
• Build, implement, and optimize trigger-based campaigns and lifecycle flows.
• Regularly monitor retention KPIs performance data and analyze results by tracking and A/B testing campaigns to guide improvements.
• Manage and develop creative content, and marketing messaging for customer communications.
• Develop and maintain reports and dashboards to track CRM marketing effectiveness.

Requirements

• 2-3 years of experience in CRM or email Marketing or lifecycle marketing, Customer retention in B2C marketing roles in an e-commerce environment.
• College / University 1st degree in Marketing, Industrial engineering and management, Business.
• Hands-on experience with marketing automation platforms like Hubspot, Braze, Klavyo, or similar.
• Analytical skills, data-driven marketer with the ability to optimize performance based on data. Applied use of functions like Pivot Tables and Vlookups.
• Experience with Excel/Tableau/Data Studio/Mixpanel.
• A fast learner who is motivated, innovative, and a self-starter with a "can do" attitude.
• Collaborative and able to interact with cross-functional teams, including creative, content, and developers.
• High-Level English is Required.
• French and German speakers - Advantage