Marketing & Digital Manager (US Market): Strategy, Execution & Hands-On Leadership – Part-Time

Marketing & Digital Manager (US Market): Strategy, Execution & Hands-On Leadership – Part-Time

📍 Location: Science Park, Ness Ziona/Rehovot (Office + Hybrid)

⏳ Job Scope: Part-Time (Employee or Contractor)

Who We Are

We are a small, bootstrapped startup operating in the US market, developing advanced optimization solutions for greenhouse growers. Our solutions are sold directly to farmers and sales partners across the US.

What We’re Looking For

We need a strategic yet execution-driven marketing leader – someone who is both an expert operator and a hands-on executor across the entire marketing and digital spectrum. This is a role for someone who thrives in End-to-End marketing execution, combining strategy, detailed execution, and collaboration with external vendors where needed.

Key Responsibilities

Establishing Strategy & Methodology While Executing Hands-On in Key Areas and Managing External Vendors as Needed.

✔ Performance Campaigns & Lead Generation

• Full ownership of paid campaigns (Google Ads, LinkedIn Ads, Meta) to drive high-quality leads.
• Precision in audience targeting – ensuring lead quality across:
• 10-20 high-value greenhouse owners in the US.
• 300-1,500 distribution & sales partners (across different business segments).
• 3,000 industry influencers and key stakeholders in the US.
• Managing an initial $5K monthly budget, with the potential for significant expansion based on performance.
• Continuous analysis, optimization, and performance improvement based on clear KPIs.

✔ Content, SEO, and Digital Strategy Management

• Managing, optimizing, and improving the company website, including SEO (hands-on or with an expert).
• Managing the company’s social media presence (LinkedIn, Facebook, Twitter, etc.).
• Content strategy and execution – including email campaigns and marketing automation.

✔ Database Management, Automation & CRM

• Building and managing customer databases from scratch – including lead qualification and enrichment before passing them to sales.
• Hands-on expertise in marketing automation and CRM systems (HubSpot, Salesforce, etc.).

✔ Initiating & Leading Marketing Activities

• Planning and executing webinars, industry events, and online seminars.
• Collaborating closely with the sales team – aligning on strategy, budgets, and messaging.

Who You Are

✔ A true executor – not just a planner, but a hands-on operator.

✔ A data-driven marketer – someone who measures, optimizes, and improves continuously.

✔ An expert in digital marketing, paid campaigns, analytics, and performance marketing.

✔ A smart budget manager – knows how to maximize impact with limited resources.

✔ A proactive, committed professional – driven by results, not just branding.

✔ A strategic thinker who thrives in execution – independently leading marketing efforts while managing external vendors when necessary.

Required Qualifications

✅ Proven experience in leading End-to-End marketing and advertising processes – from strategy to execution (including external vendors).

✅ Experience working in the US market – Mandatory!

✅ Strong hands-on experience in digital marketing, campaign management, and lead generation.

✅ Proficiency in ad platforms (Google Ads, LinkedIn Ads, Meta), SEO, and marketing automation tools.

✅ Experience with CRM and lead management tools (HubSpot, Salesforce, etc.).

✅ Excellent English – writing, reading, and content creation.

✅ Analytical mindset, data-driven decision-making, and the ability to optimize based on real performance metrics.

Bonus Points

➕ Experience working with greenhouse growers, distributors, and B2B partners in the US agricultural sector.

A Few Final Words

We’re looking for someone fully engaged, hands-on, and committed to daily execution.

This is a leadership role that also requires getting things done at the operational level.

If you're a doer who loves performance-driven marketing, optimizing results, and making every dollar count – we want you on our team!

Minimum office presence: at least 2 days per week in our Rehovot office.

• Yes, the expectations are high – but we’re a great team with massive potential!