UA Creative Strategist

Papaya is one of the world’s fastest-growing mobile game companies, providing entertainment for millions of users across multiple apps. The company is headquartered in the heart of Tel Aviv.

We are looking for an experienced UA Creative Strategist to shape our UA’s creative strategy using data-driven insights and performance analysis.

The individual in this role will be responsible for delivering creative strategy, planning and managing the UA creative Gantt, and overseeing creative A/B tests for video, static, and playable ads.

The ideal candidate combines strong analytical skills with a flair for creativity.

He/she can work independently, handle multiple projects simultaneously, and collaborate effectively with cross-functional teams, including Creative Managers, User Acquisition & Retargeting Managers, ASO specialists, and Art Leads.

Responsibilities:

• Build strategic marketing plans for our games
• Independently analyze data from multiple sources, understand performance metrics, and provide clear, data-driven insights to optimize creatives for UA, Retargeting, and Creative teams.
• Drive creative testing backed up with hypotheses to gain insights, identify opportunities, and apply them to creative strategy
• Ongoing creative performance monitoring, analyzing, and optimization
• Day-to-day work with the Creative Strategy Lead to execute the creative strategy, review concepts, and refine ads
• Work closely with UA and ASO teams to align creative strategy with their tactics, maximizing share of voice and performance
• Write compelling briefs, themes, and concepts for video ads and other creative assets

Requirements:

• 4+ years of experience in creative strategy/performance marketing roles
• Proficiency in Excel (Pivot Tables, VLOOKUP/XLOOKUP, data visualization) - a MUST
• Experience with BI tools (Looker, Tableau, Google Data Studio) - a strong advantage.
• Strong analytical skills and experience working in metrics-based teams
• Proven experience in market research and competitor analysis
• Strong understanding of the creative brief-writing process and its impact on campaign success
• A keen eye for industry trends and their impact on creative strategy
• Native-level English proficiency – both written and verbal