Digital Marketing Manager

Who are we?

PlaxidityX is a global leader in the automotive cyber security industry. We protect drivers & manufacturers from cyber attacks on their vehicles. We use top notch technology & have several products for inside & outside the car

Why PlaxidityX ?

You can be part of a leading company in the automotive industry
You can help save lives
You can work with cool challenging technology
You can make an impact & help change the world

The Digital Marketing Manager will play a key role in accelerating PlaxidityX’s digital presence and driving market growth. This role combines hands-on campaign execution with data-driven strategy to strengthen brand awareness, generate qualified leads, and ensure seamless alignment between sales and marketing systems.

Key Responsibilities

Campaign Management: Plan, execute, and optimize B2B paid and organic campaigns across LinkedIn, Google Ads, and other platforms. Manage the full campaign lifecycle, from targeting and creative briefs to QA, tracking, and reporting.
Optimization & Experimentation: Leverage data, tools, and automation to continuously test, learn, and refine campaigns across audiences, creatives, channels, and bids.
Performance Analysis & Reporting: Monitor results via GA4 and other BI tools; translate insights into actionable recommendations and prepare quarterly performance reports for leadership.
SEO & SEM: Lead SEO strategy, conduct keyword research, and optimize website and content for both search engines and AI-driven platforms.
Account-Based Marketing & Intent Data: Use tools such as Dealfront to identify target accounts, track website visitors, and enrich lead data to support ABM campaigns aligned with sales priorities.
Content Journey Personalization: Utilize platforms (e.g., Trendemon) to personalize user journeys, optimize content paths, and attribute marketing impact directly to pipeline and revenue.
Marketing Automation & CRM Alignment: Manage HubSpot-Salesforce workflows to ensure accurate data synchronization, lead segmentation, and effective retargeting.
Website & Digital Assets: Oversee website updates and UI enhancements, collaborating with the design agency to ensure a high-quality digital presence.
Generative AI Optimization (GEO): Apply AI-driven techniques to boost campaign performance and content visibility.

Requirements:

Minimum of 3 years of hands-on experience managing paid media campaigns (LinkedIn and Google Ads essential), plus broader digital marketing expertise, including performance marketing, SEO/SEM, retargeting, CRO, and local/global search.
Proficiency with analytics and automation tools - GA4 is a must (HubSpot; Salesforce knowledge is strong advantage).
Experience with ABM and intent data platforms (e.g., Dealfront) and content journey personalization tools (e.g., Trendemon).
Data-driven mindset with experience in budget management, performance tracking, and campaign optimization.
Excellent organizational and project management skills with the ability to manage multiple priorities.
Strong communication and interpersonal skills; collaborative team player.
High proficiency in English.