Senior Media Buyer

We are seeking an experienced and strategic Senior Mobile Media Buyer to join our marketing team.

The ideal candidate will be responsible for planning, executing, and optimizing digital media campaigns across various platforms, with a primary focus on mobile apps.

The Senior Media Buyer will collaborate closely with marketing, creative, and analytics teams to drive effective user acquisition, engagement, and retention strategies.

Responsibilities:

Media Strategy and Planning:

• Develop and execute comprehensive media strategies for mobile apps to drive

user acquisition and engagement.

• Conduct market research and competitor analysis to identify trends and

opportunities in the mobile landscape.

Campaign Management:

• Plan, negotiate, and buy media placements across various digital channels,

including DSP’s, ad exchanges, social media, and search, ensuring optimal

reach and ROI.

• Monitor and analyze campaign performance, making real-time adjustments to

optimize key metrics such as CPC, CPM, CPI, and CPA.

• Collaborate with creative teams to develop compelling ad creatives tailored for

different platforms and target audiences.

Vendor Management:

• Build and maintain relationships with media vendors, negotiating rates and

terms to secure cost-effective media placements.

• Stay updated with industry trends, emerging technologies, and best practices to

enhance media buying strategies.

Data Analysis and Reporting:

• Analyze campaign data and generate detailed reports, providing actionable

insights.

Budget Management:

Manage media budgets effectively, ensuring optimal allocation of funds across

various campaigns and platforms.

• Track expenditures and reconcile budgets, providing regular updates to the

management team.

Requirements:

• Proven experience in digital media buying for mobile apps using MMPs and

DSPs - MUST.

• Strong analytical skills and proficiency in data analysis tools and platforms -

MUST.

• In-depth knowledge of digital advertising platforms, including DSPs like DV360,

Xandr, The Trade Desk, Google Ads, Facebook Ads Manager, and

programmatic advertising platforms - MUST (you don't have to know them all,

but the more, the better).

• Experience in A/B testing and creative optimization techniques - MUST.

• Detail-oriented with a focus on delivering high-quality results - MUST.

• Excellent negotiation and communication skills, with the ability to build and

maintain relationships with media vendors.

• Ability to work in a fast-paced environment, managing multiple campaigns

simultaneously.

• Bachelor’s degree in Marketing, Advertising, Business, or a related field

(preferred but not required).