Product Marketing Manager

Description

Who We Are

We make compliance fun! Ok, it might take a sorcerer to do that, but we’re pretty close.

Shield is a post-Series B RegTech startup, trusted by some of the world’s largest financial institutions. As a pioneer in AI-driven compliance and risk management solutions, we are dedicated to ensuring regulatory adherence and safeguarding financial institutions against emerging risks. Our comprehensive end-to-end platform provides unmatched data control, security, and efficiency in digital communications governance and archiving, redefining how financial services and other highly regulated industries mitigate risk and uncover actionable insights.

We’re a team of 160 globally, with headquarters in Ramat Gan, committed to doing good in the world by protecting market integrity and safeguarding people’s financial assets.

What Will You Be Doing?

As Shield’s Product Marketing Manager, you will serve as a crucial link between Marketing, Product, Sales, Data Science, and Customer Success teams. Your role will be to create compelling product positioning and messaging, impactful tools, and lead go-to-market strategies for one of our core portfolio products.

Responsibilities

• Develop and execute product positioning, messaging, and differentiation strategies.
• Conduct competitive research and market analysis to identify trends, threats, and opportunities and provide guidance with objection-handling frameworks
• Create high-impact sales enablement materials to support the target personas across the sales lifecycle.
• Develop and own go-to-market strategies for product launches across multiple channels.
• Collaborate with cross-functional teams to ensure alignment and exceptional execution.
• Produce industry-focused thought leadership content.
• Engage with analysts to position Shield as a market leader and leverage customer insights to improve messaging.
  
  

• Development and adoption of comprehensive toolkits for focus product.
• Successful execution of product launches with measurable impact.
• Contribution to establishing Shield as the go-to solution for financial compliance solutions.
• Impact in establishing Shield as a differentiated market leader in financial compliance solutions.
• Empowering stakeholders with the tools and messaging needed to succeed.
  
  

• 3-5 years of experience in product marketing, preferably in B2B/B2E technology.
• Familiarity with RegTech, SaaS, or enterprise software is a plus.
• Strong understanding of complex technological concepts and the ability to distill them for our audience.
• Strong storytelling skills and attention to detail.
• Proven experience managing projects independently.
• Excellent organizational skills for handling multifaceted projects and managing interdependent workflows.
• Proficiency in developing messaging and positioning and translating them into effective tools.
• Native English is a must.
  
  

• Fast learner and adaptive, thriving in fast-paced, ever-changing environments.
• Collaborative team player with a proactive, solution-oriented mindset.
• Ability to balance strategic thinking with attention to detail and execution.