Retention Manager

Net-Bet (Part of TheLotter group) is a leading provider of online services and platforms for the lottery gaming industry. We provide platforms and solutions that enable consumers from everywhere the freedom to purchase official lottery tickets online and play the world’s biggest lottery draws.

We are looking for a Retention Manager to join our retention team.

Your job will be to plan, execute, analyze, and optimize retention campaigns and promotions across many marketing channels to increase conversion and activation rates, and customer value.

This is a full-time entry-level position that interacts with many aspects of our company’s marketing and product operations and is a great opportunity to take on a diverse set of projects and grow your skillset.

Responsibilities:

• Plan and execute retention strategies that will motivate and encourage the players to stay, play and pay based on KPI metrics and targets, as well as stakeholder requirements.
• Execute retention and monetization campaigns through various channels (email/push notifications/banners/pop-ups), platforms (web, mobile, and apps), and tools (in-house and 3rd party).
• Manage the day-to-day operation of our different retention activities to create a successful customer experience.
• Monitor and analyze all activities and their main KPIs.
• Conceive and coordinate all aspects of engaging and user-centric campaigns.
• Lead cross-projects involving design, content, product and R&D teams.

Qualifications:

• Experience in a CRM/online marketing position focused on customer retention
• Familiarity with CRM tools/methods (Optimove experience is a big plus)
• Strong computer skills, and the ability to operate multiple applications and platforms simultaneously
• Excellent communication skills
• Strong attention to detail
• Ability to oversee long-term, cross-team projects
• Creative thinker capable of translating retention targets into strong campaign concepts
• Great with numbers and data analysis; strong Excel proficiency
• Fluency in English (written and spoken)

Advantages:

• Experience with project management platforms (especially Jira and Airtable)
• Design abilities (especially in Figma)
• Content/copywriting background
• Familiarity with HTML/CSS
• Knowledge of APIs
• Ability to read and understand technical documentation
• Experience in automating workflows