Head of Growth

Job description

Karma and Luck is the home for modern spiritual jewelry and home décor from around the world. We are uniting cultures, sharing beliefs, lifestyles, and experiences from the far corners of the world, and celebrating these cultures together.

Please visit our website at www.karmaandluck.com for more information.

Our mission is to awaken deeper meaning and awareness in daily life and inspire people to live more meaningful lives.

Position Overview:

We are seeking an innovative and strategic-minded Head of Growth to drive the expansion and success of our company through data-driven marketing initiatives. This senior leadership role requires an individual with a proven track record in scaling user acquisition, optimizing conversion funnels, and enhancing user retention strategies. The ideal candidate should have a strong analytical mindset, exceptional leadership skills, and a passion for leveraging insights to fuel company growth.

Responsibilities:

• Growth Strategy Development: Lead the formulation and execution of comprehensive growth strategies aligned with business objectives and KPIs, fostering sustainable and scalable growth.
• Team Leadership: Manage and mentor a team of growth marketers, setting clear goals, providing guidance, and fostering a culture of innovation and experimentation.
• Data-Driven Decision Making: Utilize analytics and data-driven insights to identify growth opportunities, track performance, and optimize marketing strategies across various channels.
• User Acquisition: Oversee the development and implementation of effective user acquisition initiatives encompassing SEO, SEM, social media, content marketing, partnerships, and other relevant channels.
• Conversion Rate Optimization: Lead efforts to optimize conversion funnels, landing pages, and user experiences to enhance conversion rates and maximize customer acquisition efficiency.
• Retention and Engagement: Develop and execute strategies to improve user retention, engagement, and lifetime value through personalized and targeted approaches.
• DTC Expertise: Proven specialization and significant experience (X years) in developing and implementing successful growth strategies specifically within the Direct-to-Consumer (DTC) space.
• In-depth Understanding of DTC Models: Comprehensive knowledge and understanding of various DTC business models, customer acquisition tactics, subscription models, and retention strategies.
• Experience with DTC Channels: Hands-on experience and success in leveraging DTC channels such as e-commerce, subscription services, online marketplaces, or other direct sales models.
• Track Record in DTC Growth: Demonstrated success in significantly scaling DTC brands or products, achieving substantial growth in customer acquisition, conversion rates, and customer
• Experimentation and Testing: Drive continuous A/B testing and experimentation to iterate on strategies, messaging, and product offerings for optimal results.
• Cross-Functional Collaboration: Collaborate closely with product, engineering, and analytics teams to align growth strategies with product development and customer needs.
• Market Analysis: Stay abreast of industry trends, competitive landscape, and emerging technologies to identify new growth opportunities and maintain a competitive edge.
• Budget Management: Manage the growth marketing budget effectively, allocating resources based on performance analysis and ROI measurement.
• Reporting and Insights: Generate and present regular reports on key growth metrics, performance indicators, and actionable insights to stakeholders and senior management.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field. An MBA or advanced degree is advantageous.
• Proven experience (X years) in a senior growth marketing role, demonstrating a successful track record of driving substantial growth in a dynamic environment.
• Exceptional leadership abilities with a focus on fostering a data-driven and innovative team culture.
• Expertise in growth marketing strategies, digital marketing channels, and user acquisition tactics.
• Proficiency in utilizing data analytics tools and platforms to derive actionable insights and guide decision-making.
• Strong strategic thinking, problem-solving, and decision-making skills.
• Excellent communication and collaboration skills to work effectively across multidisciplinary teams.
• Entrepreneurial mindset with a strong passion for driving scalable and sustainable growth.
• Experience within the SaaS or technology-driven industry is a plus