Marketing Manager

Marketing Manager – Retail Focus (Rehovot, Israel)

Overview

This position is designed for a highly experienced marketing professional with a proven track record in both traditional and digital marketing, particularly within the fashion or retail sectors. The ideal candidate will demonstrate a hands-on approach, a deep understanding of digital tools and data-driven strategies, and an ability to execute day-to-day marketing operations that yield measurable results.

Responsibilities

• Digital Campaign Management:
• Develops, implements, and oversees data-driven digital campaigns across various platforms.
• Manages and optimizes e-commerce website operations, ensuring a seamless user experience.
• Utilizes GA4 and advanced Excel skills to analyze campaign performance and extract actionable insights.
• Customer Journey & Social Media:
• Designs and implements comprehensive customer journey strategies to enhance engagement and conversion rates.
• Oversees social media management to build brand awareness and cultivate a vibrant community.
• Loyalty & Segmentation Programs:
• Leads the management of loyalty club activities by developing targeted marketing programs based on customer segments.
• Crafts segmented marketing plans aimed at maximizing customer retention and lifetime value.
• Digital Fundamentals:
• Possesses a solid understanding of digital marketing channels, including SEO and PPC fundamentals, to support overall marketing efforts.
• Operational Leadership:
• Works independently to execute marketing tasks efficiently and effectively, ensuring timely delivery of initiatives.
• Coordinates with various internal teams to ensure that the marketing strategies are aligned with organizational goals.
• Demonstrates the ability to manage multiple projects simultaneously while maintaining a high standard of quality.

Requirements

• A minimum of 5 years of experience in marketing management or digital marketing, with a preference for candidates with experience in the retail industries.
• Proven practical expertise in digital campaigns, e-commerce website management, and data-driven marketing.
• High proficiency in GA4 and advanced Excel skills.
• Demonstrated experience in building customer journeys and managing social media platforms.
• Experience in managing loyalty club activities and creating segmented marketing programs.
• A strong understanding of digital marketing fundamentals, including SEO and PPC, even if not directly managing these channels.
• The ability to work independently, perform tasks swiftly, and drive initiatives proactively.
• A strong aesthetic sense, an understanding of current trends, and the capacity to manage multiple projects concurrently.

Ideal Candidate Profile

The ideal candidate is someone who is action-oriented and results-driven, with a passion for executing hands-on marketing strategies. Rather than focusing solely on high-level strategy, this individual thrives on daily operational marketing, possesses deep digital expertise, and is fully engaged with the brand. This role requires a professional who is ready to “get their hands dirty” and actively contribute to the success of marketing initiatives.