Lifecycle Product Marketing Manager

GlassesUSA, a well-established global eCommerce leader, is looking for a Lifecycle Product Marketing Manager to join our dynamic marketing team.

In this hybrid role, you will play a key part in our retention and growth initiatives, owning and leading critical areas such as win-back strategies, post-purchase engagement, replenishment reminders, and customer reactivation. You’ll also be responsible for orchestrating and executing multi-channel retention campaigns through email, SMS, push notifications, and more to engage and convert customers. As the go-to person for retention initiatives, you will work cross-functionally to drive business impact and customer loyalty.

What You’ll Do:

• Own, develop, and lead key retention marketing initiatives, becoming the company’s expert in win-back strategies, post-purchase engagement, replenishment reminders, and customer reactivation.
• Plan, execute, and optimize multi-channel retention campaigns (email, SMS, push notifications, etc.), ensuring the right message reaches the right customer at the right time.
• Leverage AI tools like ChatGPT to refine automation, enhance customer journeys, and personalize messaging.
• Conduct customer segmentation based on demographics, behavior, and purchase history to deliver targeted communications.
• Craft compelling product messaging, positioning, and storytelling that highlight the value of our offerings.
• Work cross-functionally with marketing, product, and design teams to align automation efforts with business objectives.
• Optimize automated email workflows, lifecycle campaigns, and customer journey touchpoints using marketing automation platforms.
• Lead A/B testing and performance analysis, continuously improving key metrics like deliverability, open rates, and conversions.
• Stay ahead of market trends, customer insights, and industry benchmarks to refine marketing strategies.
• Provide data-driven insights and performance reports, offering recommendations for ongoing optimization.

What We’re Looking For:

• 3+ years of experience in product marketing, email marketing, or marketing automation (preferably in eCommerce).
• Hands-on experience with marketing automation platforms (e.g., Klaviyo, Braze, HubSpot, Marketo) and online communication tools.
• Proven track record in customer lifecycle marketing, personalization, and A/B testing.
• Strong analytical mindset, with the ability to interpret data and make strategic decisions.
• HTML/CSS proficiency for email customization (a plus).
• Exceptional storytelling, copywriting, and communication skills in English.
• Highly organized, detail-oriented, and proactive, with the ability to manage multiple projects in a fast-paced environment.

If you’re passionate about driving customer retention, crafting compelling marketing journeys, and leading key business initiatives, we’d love to hear from you! Apply now and be part of our exciting growth journey at GlassesUSA.

Position located in Ramat HaChayal, Tel Aviv.