Content Strategist

Retention Content Strategist

Particle is a dynamic and innovative e-commerce company dedicated to delivering exceptional products to our customers. As we expand our portfolio, we are seeking a talented Product Marketing Manager to take ownership of product launches, funnel optimizations, and customer experience enhancements to drive growth and profitability.

We’re looking for a Retention Content Strategist to help shape and execute our retention marketing strategy across emails, SMS, and content-driven initiatives.

This role is for someone who understands the D2C eCommerce landscape, knows the power of email and SMS, and can think both creatively and analytically. You’ll be the brain behind our retention content—not the writer, but the strategist and manager who ensures every piece of communication is compelling, data-driven, and conversion-focused.

What You’ll Do

• Oversee all content materials for retention and beyond—emails, SMS, blogs, and more. You won’t be writing it, but you’ll be directing freelancers, ensuring top-tier execution, and approving all content.
• Analyze key retention metrics, spot what’s working (and what’s not), and continuously suggest improvements.
• Develop retention-focused campaign ideas based on trends, customer behavior, and marketing opportunities (holidays, seasonal events, etc.).
• Lead the ideation and management of our blog content, ensuring it aligns with our retention goals and brand voice.
• Deep knowledge of email marketing, segmentation, automation, and flows. Experience with SMS marketing is a plus.
• Work closely with designers, content creators, and marketing leads to bring retention campaigns to life.
• Take initiative, think strategically, and actively find ways to improve our retention efforts.

What We’re Looking For

• Extensive email marketing knowledge (flows, campaigns, deliverability, segmentation, etc.).
• D2C eCommerce experience in retention marketing, preferably in email & SMS.
• A strategic, creative mindset who brings the ideas, and knows how to execute them.
• Strong analytical skills— understand KPIs, performance trends, and A/B testing.
• Proven experience managing freelancers and ensuring content quality.
• Excellent English skills—high level, but not necessarily native.
• Self-driven and proactive—you don’t wait for tasks; you create them.
• Team player and independent thinker—you collaborate well but can also run with a project solo.