Content and UX Writer

About us

At Theranica, we are at the forefront of developing innovative, wearable treatments for migraine and other pain conditions, merging cutting-edge technology with patient-centered care. Our goal is to translate our technological and business knowledge in mobile digital solutions to the field of pain therapeutics.

We offer non-invasive, drug-free, personalized, and affordable wearable therapeutic products for the treatment of pain by integrating the latest neuroscience research with notable technological expertise.

Our collaborative and dynamic work environment fosters creativity and growth, encouraging our team to push the boundaries of medical science. By joining us, you'll be part of a passionate group dedicated to improving lives through pioneering health solutions.

Job Brief

Join us in making a real difference for people living with migraine. As the Experience and Product Writer at Theranica, your words will empower individuals, foster better health outcomes, and enhance lives.

This role offers the chance to shape a growing brand’s voice and take ownership of high-impact projects. You will write compelling content that aligns with the overarching business strategy and drives long-term goals. Each piece of content will go beyond surface-level information—bringing stories, research, and insights to the table. Aim to make the audience feel the content was worth their time. Whether they are scrolling on their phone or diving deep on their desktop, present information in a way that’s engaging and easy to digest. Your goal is to create content that feels worthwhile to the audience—content that not only captures attention but drives meaningful behavioral change. From boosting conversions to improving treatment adherence, adoption, and retention, your work will help impact people living with migraines.

Roles and Responsibilities

• Manage written content creation from concept to completion, ensuring timely delivery by collaborating with internal teams, external partners, and stakeholders to develop strategies and execute deliverables.
• Provide edits, revisions, and proofread content created by other team members.
• Translate complex scientific concepts into clear and simple terms

Your primary focus will be developing compelling short and long-form content, with opportunities to contribute to UX writing and creative ideation as needed.

Short and long-form writing

• Develop compelling short-form content, including newsletters, provider and consumer collateral, web page copy, and social media posts.
• Build a long-form content strategy and plan the content cycles, from ideation to execution. Produce long-form content by writing and collaborating with other writers.

Creative Ideation and Execution

• Develop and execute creative strategies by deeply understanding the consumer, the product, and the industry.
• Help with ideation of highly converting creative concepts and scripts for ads across social, emails, web pages, OOH, CTV and other digital channels.

UX writing

• Craft engaging UX content and micro-copy to deliver valuable in-app experience.
• Optimize conversion and engagement on product funnels

Measurement and optimization

• Track and report on KPIs like traffic, engagement, conversions, and bounce rates using tools like Google Analytics and BI dashboards.
• Measure content’s impact on SEO, including rankings, organic traffic, and click-through rates for target keywords.

Qualifications & Requirements

Must Have

• Native American English proficiency is required.
• Writing portfolio.
• Curiosity, out-of-the-box thinking, and creative problem-solving.
• 5+ years of proven experience as a copywriter, long-content writer, and copyeditor for multiple marketing assets and formats.
• Demonstrated capability to run projects end-to-end, meet deadlines, and deliver results while collaborating across teams and managing up.
• Ability to work cross-functionally in a team environment.

Nice to Have

• Background in the pharmaceutical, biotech, or medical device industries.
• Advanced understanding of the US healthcare ecosystem.
• Familiarity with migraine or the migraine industry is a plus.