Product Marketing Manager

Zap Group, Israel’s leading digital and consumer websites network, is looking for an experienced Product Marketing Manager to lead the marketing strategy for its websites. This role sits at the intersection of product, marketing, and user experience, focusing on optimizing the user journey, enhancing engagement, and driving conversions through data-driven insights and strategic initiatives.

Key Responsibilities:

• Lead the marketing strategy for Zap Group’s websites – Develop and execute marketing initiatives to improve user experience and engagement.
• Optimize the user journey – Analyze user behavior, define conversion funnels, and enhance key touchpoints.
• Develop compelling content and messaging – Craft marketing content, product communications, landing pages, and onboarding flows.
• Collaborate closely with UX, Product, Data, and Digital teams to create a seamless, data-driven user experience.
• Understand consumer needs and tailor the user experience accordingly – Identify business and marketing insights to refine website performance.
• Monitor, analyze, and optimize website performance – Track key metrics, user behavior, and conversion rates to continuously improve results.
• Stay ahead of market trends and digital consumer behavior – Conduct competitive analysis and implement innovative marketing approaches.

Requirements:

• 3+ years of experience in Product Marketing for digital platforms, with a strong focus on website optimization, consumer behavior, and user experience.
• Data-driven mindset – Strong analytical skills with experience in Google Analytics and BI tools.
• Proven experience working with UX, Digital, Product, and Data teams.
• Knowledge of SEO, CRO, and conversion optimization – A significant advantage.
• Strong marketing copywriting and digital content creation skills.
• Creative and analytical thinker – Ability to extract insights from data and implement strategic improvements.
• Experience working in a fast-paced, cross-functional environment.

Full-time position | Petah Tikva

Excited to shape the future of digital consumer experiences? Join us! >>>