Marketing Analyst

About ThinkUser

ThinkUser is a digital marketing agency based in Tel Aviv, specializing in web analytics, online marketing, and data-driven insights.

Our mission is to empower businesses with actionable, data-driven strategies that significantly improve ROI and conversion rates. We offer a comprehensive suite of services, including:

• User behavior analysis
• Market and competitor analysis (mentioned only once)
• End-to-end technical solutions for robust website tracking
• Data-driven marketing strategy development
• BI data analysis

Role Overview

We are seeking a skilled, friendly, and motivated Analyst to join our team full-time.

As an Analyst at ThinkUser, you will play a critical role in analyzing user behavior on clients' websites and translating data into actionable strategies to enhance ROI and optimize conversion funnels.

Key Responsibilities

• Conduct in-depth analysis of user behavior on clients' websites using advanced analytics tools.
• Develop and present actionable recommendations to improve ROI and conversion rates based on data insights.
• Deliver insightful reports and presentations to clients, highlighting key findings and recommendations.
• Design, implement, and analyze A/B tests to optimize user experience and conversion funnels.
• Analyze traffic sources and marketing campaigns to identify areas for improvement and growth.
• Provide data-driven UI & UX recommendations to enhance user engagement and satisfaction.
• Collaborate with cross-functional teams to implement tracking solutions and ensure data accuracy.
• Create comprehensive reports and dashboards to communicate insights effectively to clients and stakeholders.
• Stay up-to-date with the latest trends and best practices in web analytics and digital marketing.

Qualifications

Required

• Bachelor’s degree in Marketing, Business, Economics, or a related field.
• 1+ years of experience in digital analytics, preferably in an agency or consulting environment.
• Proficiency in Google Analytics.
• Strong analytical skills with the ability to translate complex data into actionable insights.
• Experience with A/B testing methodologies and tools (e.g., Optimizely, Google Optimize).
• Strong communication skills, with the ability to present complex data insights in a clear and actionable manner.
• Strong problem-solving skills and attention to detail.
• Experience with tag management systems (e.g., Google Tag Manager).
• Experience with conversion rate optimization (CRO) techniques.

Preferred

• Familiarity with SQL and BigQuery.
• Familiarity with R or Python.
• Knowledge of statistical analysis and hypothesis testing.
• Understanding of UI/UX design principles.

What We Offer

• Opportunity to work with diverse, high-profile clients across various industries.
• Continuous learning and professional development opportunities.
• Work-life balance with flexible hours.
• Lots of beer and fun.

Join ThinkUser and help shape the future of how businesses understand and engage with their online audiences.