Media Planner

Offline Marketing Manager

Who is ZoomREI?

A leading one-stop-shop real estate investment company specializing in the US residential market.

Our innovative approach integrates cutting-edge strategic marketing investments and a system to pinpoint high-value opportunities, guaranteeing sustained profitability.

Operating across over 6 US markets, we trailblaze a unique model where property acquisition, fix and flip, marketing, and finance converge seamlessly, managed from Israel with dedicated on-the-ground support in the US.

Why Us?

Influence – Enjoy a dynamic work environment that embodies innovation and creativity. Bring your ideas to the table and be a part of a team that values and nurtures unique perspectives.

Grow – Professionally and personally with a growing company and team. Benefit from ongoing learning opportunities to support you in becoming your best self.

The Team – Work with a team that values collaboration and professionalism. Our people are dedicated, talented, and fun to work with.

The Role

We are seeking a dynamic, strategic, and data-driven Offline Media Manager to lead and execute our offline marketing initiatives. This role involves managing diverse offline advertising channels to enhance brand awareness and drive performance. The ideal candidate will have a strong understanding of Offline media channels and a will to learn and grow with the role.

Be Accountable For:

• Plan and execute strategic offline marketing campaigns across multiple channels, including TV (linear and CTV/OTT), radio, billboards, direct mail, and PPL.
• Manage partnerships with agencies, vendors, and platforms such as broadcasters, OTT/CTV services, and I Heart Radio.
• Optimize and expand marketing budgets, increasing the allocation for offline channels from 10-15% to 30-40%.
• Develop and implement creative messaging strategies tailored to each channel, ensuring alignment with brand objectives.
• Analyze campaign performance, conduct A/B testing, and refine strategies to maximize ROI.
• Collaborate with internal teams to integrate offline marketing efforts with broader company goals.
• Explore niche advertising opportunities and innovative strategies to engage target audiences effectively.

The Right Person:

• At least 3 years of significant experience managing offline marketing campaigns with a focus on high-impact, high-budget projects.
• Familiarity with offline channels such as TV, radio, and creative advertising.
• Strategic and performance mindset with the ability to connect campaign performance to business objectives.
• Ability to analyze campaigns performance, evaluation and collaboration with external agencies.
• Strong understanding of branding, messaging, and creative content adaptation for different media channels.
• Excellent organizational skills, capable of managing multiple projects in a dynamic environment.
• High level of English proficiency.
• Enthusiasm for innovation, adaptability, and a passion for learning.

Who You Are:

• A proactive thinker with the ability to lead initiatives and explore creative solutions.
• Open-minded and eager to learn about the American market and new marketing techniques.
• Strategic yet hands-on, capable of managing the entire campaign lifecycle from planning to execution.
• Experienced in performance-driven environments.

This is a unique opportunity to grow alongside a fast-paced, data-driven, and dynamic company while making a significant impact on our marketing efforts. Join us to drive the evolution of offline marketing at ZoomREI.