About Us:

OG Brands is a global leader in the e-commerce industry, dedicated to providing innovative products and stellar customer experiences. 

We are seeking a talented Marketing Performance Specialist with expertise in Shopify to help drive our growth and manage our online presence. 

If you are passionate about delivering results and enhancing e-commerce performance, join us!

Role Overview:

The Marketing Performance Specialist will play a crucial role in managing and optimizing our Shopify-based e-commerce websites. This role requires a detail-oriented individual with a strong understanding of digital marketing, SEO, and e-commerce best practices. 

You will be responsible for overseeing the entire customer journey, ensuring an excellent user experience, and driving conversions.

Key Responsibilities:

• Shopify Website Management:
• Oversee the day-to-day management and update of the Shopify e-commerce site, ensuring seamless functionality and user experience.
• Upload and maintain product listings, descriptions, and images with high-quality content and engaging visuals.
• SEO Optimization:
• Conduct keyword research and implement SEO strategies to enhance organic visibility and improve search rankings.
• Monitor site performance and undertake technical SEO improvements to optimize site speed and mobile responsiveness.
• Customer Funnel Management:
• Analyze customer behavior and purchase patterns to create and implement effective marketing funnels and conversion rate optimization strategies.
• Develop personalized customer experiences and engagement strategies to increase retention and lifetime value.
• Performance Analysis:
• Utilize analytics tools to track, monitor, and report on key performance metrics, providing insights and recommendations for website performance improvements.
• Continuously test and evaluate new strategies, campaigns, and tools to enhance traffic, conversions, and ROI.
• Conduct A/B testing to optimize ad performance, improve conversion rates, and refine targeting strategies.
• - Provide regular performance reports to stakeholders, showcasing results, key learnings, and optimization opportunities.
• Collaboration and Coordination:
• Work closely with the marketing, design, and product teams to ensure alignment in branding, messaging, and campaign execution.
• Coordinate marketing activities, promotions, and product launches to maximize sales and customer growth.

Qualifications:

• Proven experience in managing and optimizing Shopify e-commerce websites. MUST!
• Strong knowledge of SEO best practices and tools.
• Experience with customer funnel creation and CRO techniques.
• Proficiency in using analytics tools such as Google Analytics, Shopify Analytics, etc.
• Excellent organizational skills and attention to detail.
• Strong communication and stakeholder management skills.
• Experience with email marketing, PPC campaigns, and social media marketing.

Why Join OG Brands:

• Opportunity to work with a passionate and energetic team in a fast-paced environment.
• Potential for career growth and personal development.