Brand Manager

Job Description: The Brand Manager is responsible for planning and executing brand marketing and advertising strategies. This role includes overseeing marketing operations and leading cross-organizational processes to create a significant impact on the brand and its activities.

The position requires a deep understanding of the digital content world, creativity, analytical skills, and strong managerial capabilities.

Key Responsibilities:

• Develop and lead marketing strategies and manage the advertising ecosystem (offline + online).
• Plan and execute paid campaigns across various digital media channels, including Google, Meta, TikTok, Outbrain, Taboola, and more.
• Oversee newsletter operations and manage digital communities to enhance user engagement.
• Establish strategic partnerships with internal and external stakeholders to expand exposure and engagement.
• Drive employee engagement and lead cross-organizational marketing processes.
• Analyse data and continuously optimize marketing initiatives, developing data-driven creative solutions to promote content and brands.

Required Qualifications & Experience:

• Minimum of 5 years of experience in brand management within a large organization.
• Deep understanding of content, advertising, and digital media landscapes.
• Proven experience in leading multi-platform campaigns, including TV and digital.
• Strong knowledge and expertise in digital advertising tools and social media platforms.
• High analytical skills: understanding of measurement, data analysis, and campaign optimization.
• Experience in marketing events, business partnerships, and commercial collaborations.
• Creativity and innovation, with the ability to generate and execute new ideas.
• Ability to work in a dynamic, fast-paced environment while managing multiple tasks and meeting deadlines.

Why Join Us? We offer a dynamic and challenging work environment. This role provides creative freedom, access to cutting-edge tools and platforms, and an open space to innovate, lead, and execute groundbreaking initiatives.