App Marketing Manager

IDI Ventures is a global software company which develops and successfully operates a leading online trading platform. We focus on technology and a targeted online marketing strategy, with a product which has millions of users worldwide!

As an App Marketing Manager, you will manage and grow our client’s mobile app businesses. Including Appstore Optimisation, User Acquisition Campaign Management (CPI/CPC), Influencer Marketing, Social Media Marketing and other innovative app marketing techniques.

Responsibilities:

• Campaign Strategy & Execution: Plan, launch, and manage digital campaigns across platforms like Google, Facebook, and TikTok, optimizing for KPIs such as installs and engagement.
• Performance Optimization: Monitor and analyze campaign performance, conducting A/B tests and adjusting budgets, bids, and creatives to maximize impact.
• Collaboration & Reporting: Work with creative, product, and analytics teams to develop compelling ads, gather insights, and create reports with actionable recommendations.

Requirements:

• 2+ years of experience managing mobile app campaigns.
• Experience in running paid acquisition campaigns (PPC/PPI).
• Proficiency in app advertising and analytics tools (e.g., Google Analytics, Adjust, AppsFlyer).
• Bachelor’s degree in Marketing, Business, or related field.
• The candidate should be able to plan, create and optimize ad campaigns and other leading ad networks to run app install campaigns (CPI)
• Strong analytical and communication skills, with a data-driven mindset.
• Excellent English writing and speaking - a must!
• Additional languages – an advantage.
• Good copywriting skills - an advantage.