Senior Manager Omni Channel (TRADE MARKETING)

SENIOR MANAGER OMNI CHANNEL (TRADE MARKETING) – ISRAEL

Area: Emerging Markets

Department: Brand

Direct Reporting Line: Brand Director - Israel

Subsidiary/country: Israel

Location: Holon

GSMS Grade: M3

Number of Personnel Managed: 6

Purpose & Overall Relevance For The Organization

Spearhead the flawless execution and maximize the commercial impact of adidas marketing strategies across all Wholesale (WHS), Own Retail, and Franchise doors throughout Israel (including the West Bank, if applicable).

Establish adidas as the leading brand at the point of sale by driving excellence in trade marketing, activation execution, traffic generation, and full-price sell-through at strategically identified key WHS, Franchise, and Direct-to-Consumer (DTC) locations.

Set campaign objectives and KPI's upfront and compile and post-campaign reports to analyze store performance and to determine ROI.

Key Responsibilities:

• Create and implement top industry customized Trade Marketing Plans for adidas’ Israel main WHS accounts, Own Retail and Franchise doors. Ensure Marketing Plans are linked to the Global, EM and Israel Priorities and strategic KPIs.
• Develop and execute Commercial driven activations, Brand driven activations, and traffic generating activations, with focus on Brand’s top doors, key Accounts and focus Doors.
• Ensure constant communication and alignment with the CtC, Brand Activation and Digital Brand Activation teams.
• Plan, manage and execute all sell-out support initiatives and tools with focus on Israel priorities in alignment with respective channels.
• Plan, manage and monitor the Marketing working budget and Sales working budget for WHS,
  
  

Own Retail and Franchise based on the Account Marketing Plans.

• Set activation objectives and KPI's upfront, drive pre- & post ROI analysis and manage the
  
  

activation implementation and tracking.

• Suggest WHS, Own Retail and Franchise business opportunities, on category level, to identify
  
  

growth opportunities.

• Collaborate with WHS, Own Retail and Franchise teams as the key marketing contact.
• Support WHS with key Account planning and excellence in GTM presentations.
• Manage the VM adaptation for all adidas categories, channels, and execution across all adidas categories and channels
• Activate new store openings, branded space openings and revamps processes in line with
  
  

Store Development teams and with focus on location awareness.

• customized activations Leading a talented trade marketing and VM team, for professional and team growth with the goal of building a high-performance team
• Other duties as assigned by line manager
  
  

KPI's:

• Drive Brand awareness and demand in WHS – B&M and Key accounts online platform, as well as Own Retail doors
• Market Share gains within key Accounts
• Increase traffic to support the deliver on NS targets
• Management of Marketing budgets
• Activation KPIs per Campaign (FPST, NS, Traffic, Units sold, pre and post R0I)
• BC Mystery Shopping score on respective duties on ground.
  
  

Key Relationships:

• Israel Marketing team, IsraelTrade Marketing (OMN team).
• Israel Channel Teams (Retail, Franchise, Wholesale).
• Key Account relationships
• EM Hub Omni-Channel team
• Suppliers / Vendors
  
  

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Knowledge, Skills And Abilities

• Strong business acumen (Budgeting, P&L responsibility experience)
• Advanced cross-functional Marketing knowledge and Market experience ‘ preferably in sport and/or fashion/lifestyle categories.
• Leading and managing a strong team in a demanding inviorment.
• Consumer-focused with range understanding and the ability to balance Brand and
  
  

Commercial priorities to build channel- and consumer-specific activation plans that meet KPI

targets

• Advanced user of MS Office suite of products
• Experience in both market and above market organization preferred
• Excellent skills to navigate and handle complex and challenging internal and external
  
  

discussions

Requisite Education and Experience / Minimum Qualifications:

• University degree, preferable in Business/Marketing, and/or a minimum of 5 years equivalent professional experience, ideally in Sales and/or Marketing or Experience as a Trade Marketing on supplier side.
• Strong in English.
• Team leading experience in a fast moving and demanding environment.
  
  

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.