Media Buyer

Fuel the Future of Fintech with Wittix!

Wittix is a leading fintech company revolutionizing the way businesses manage their finances. We're looking for a highly motivated and results-driven Media Buyer to join our company. If you're a data-driven individual with a passion for digital advertising, a proven track record of success in planning, executing, and optimizing paid media campaigns, and you're excited about the fintech space, we want to hear from you!

About Wittix:

Wittix empowers businesses with innovative financial solutions. We're passionate about simplifying complex processes and providing cutting-edge tools that drive growth. We foster a collaborative, fast-paced, and innovative environment where every team member plays a crucial role in our success. Join us and be part of the future of fintech!

Responsibilities:

• Develop and execute comprehensive media buying strategies specifically targeted to the B2B fintech audience.
• Manage and optimize media budgets across various digital channels, including LinkedIn, industry-specific publications, search engine marketing (SEM), display advertising, and programmatic platforms.
• Conduct in-depth audience research and segmentation to identify key decision-makers and influencers within target businesses.
• Negotiate and secure competitive advertising rates with publishers and ad networks.
• Continuously monitor campaign performance, analyze key metrics (e.g., lead generation, conversion rates, CPA, ROI), and identify areas for improvement.
• A/B test ad creatives, targeting parameters, and landing pages to maximize campaign effectiveness.
• Collaborate closely with the marketing team to ensure alignment with overall marketing objectives and brand messaging.
• Stay up-to-date with the latest trends and best practices in B2B digital advertising, particularly within the fintech industry.
• Prepare and present regular performance reports, providing actionable insights and recommendations for future campaigns.
• Manage relationships with advertising vendors and partners.
• Understand and leverage the nuances of marketing financial products/services, including regulatory considerations.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, or a related field preferred.
• Proven experience as a Media Buyer, with a demonstrable track record of successful B2B campaign management. [5+ years].
• Strong understanding of digital advertising platforms and technologies, especially LinkedIn Ads.
• Proficiency in using analytics tools (e.g., Google Analytics, LinkedIn Campaign Manager, CRM platforms) to track and analyze campaign performance.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data and
• Strong negotiation, communication, and presentation skills.
• Ability to work independently and as part of a team.
• Highly organized and detail-oriented.
• Experience with B2B marketing, preferably within the financial services or technology sectors, is a significant advantage.
• Familiarity with fintech products and services is a plus.

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