User Engagement Lead

Company Description

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View(TM).

Job Description

The User Engagement Lead will sync all projects that aim to increase the organic improvement of user engagement with the platform. Both external user and internal.

This person will be the focal point for any project that aims to send non-manual communications to users, both internal and external, ensuring technical compliance and balancing the user experience due to these communications.

Responsibilities:

• Lead projects that aim to increase organic portal user engagement
• Oversee, direct and advise other user engagement project leaders on how to effectively integrate their project into the existing user engagement scheme
• Plan and activate user engagement tools for accuracy, scale and automation (ChurnZero and/other)
• Manage production deliverables and capabilities with service-level SLA
• Develop communication campaigns, plays & walkthroughs strategies, define segments and target audiences of users for engagement and conversion based on business KPI’s
• Keep up-to-date with new capabilities - Learn, adapt and implement best practices, technologies and methods
• Create, maintain and track business related KPI, using alerts to internal stakeholders and follow-up procedures
• Conduct regular data checks for data integrity and alert stakeholders accordingly
• Design the system and processes to support thousands of users effectively
  
  

Key Role Targets:

• Production capabilities SLA within Activate standards
• Create scalable procedures for all production capabilities
• For supporting existing deliverables
• For creating new features
• For supporting future deliverables
• Ensure new CSM and PE are adequately onboarded onto ChurnZero
• Training
• Procedures
• Alerts management
• Ensure timely deployment and integrity of existing and new engagement projects
  
  

Qualifications

• 2-3 years of experience in data analysis applicable to client-related business issues
• Experience designing operational processes with scale at mind
• Strong analytical aptitude, using data to extract continuous improvement decisions
• Polished, persuasive, call-to-action communication skills with clients as the main target audience
• Tech savvy
• High level of Excel. Prior experience creating dashboards in Power Bi/BI tool – an advantage
  
  

Additional Information

Benefits:

• Hybrid work (2 days a week in the office)
• Exciting work environment that brings people together
• Use the latest digital technologies
• Ongoing trainings to support your development
• Opportunities for personal and professional growth
• Great compensation and bonus scheme linked to individual performance and company results
  
  

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)
  
  

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion