SEO Specialist

LSports is a global leader in sports data, committed to revolutionizing the industry with innovative solution.

Our focus is on sports data collection and analysis, advanced data management, and cutting-edge services such as AI-powered sports tips and high-quality sports visualization. As the sports data landscape grows, we remain at the forefront, delivering real-time solutions.

If you're passionate about both sports and technology and want to drive the sports-tech and data industries into the future, we

invite you to join our team. We are looking for a motivated SEO specialist!

Responsibilities:

• Conducting keyword research (in a variety of languages) to identify high-value keywords and phrases relevant to the business's industry, products, and target audience.
• Optimizing website content, including titles, meta descriptions, headings, and body copy, to improve search engine rankings and user experience.
• Ensuring the website is technically optimized for search engines, including optimizing site speed, fixing crawl errors, implementing schema markup, and improving site architecture.
• Developing and executing a content strategy that aligns with SEO goals, including creating high-quality, keyword-optimized content that attracts and engages the target audience.
• Building high-quality backlinks from authoritative websites to improve the website's authority and search engine rankings.
• Monitoring website performance using SEO tools such as Google Analytics (GA4) and Google Search Console, analyzing key metrics, and identifying opportunities for improvement.
• Conducting competitive analysis to identify strengths, weaknesses, and opportunities in the search landscape, and adjusting SEO strategies accordingly.
• SStaying updated on industry trends, algorithm changes, and best practices in SEO to ensure the website remains optimized and competitive.
• Collaborating with other teams, such as content creators, web developers, and PPC teams, to implement SEO best practices and achieve business objectives.
• Providing regular reports on SEO performance, including key metrics, insights, and recommendations for improvement, to stakeholders and senior management.
• Conducting A/B tests and experiments to optimize various elements of the website for better search engine performance and user engagement.
  
  

• 3-5+ years of experience in SEO, Experience in progressively responsible roles, with demonstrated success in improving search engine rankings and organic traffic, is highly valued.
• SEO experience in multi-language websites
• Experience with Google Analytics (GA4) and Google Search Console - Ability to analyze data, draw insights from analytics tools, and make data-driven decisions to optimize SEO strategies and campaigns
• Previous knowledge of keyword planner, SEMrush, Ahrefs, Data Studio
• Understanding of web analytics and tracking implementation
• Experience in developing and executing content strategies that align with SEO goals, including creating high-quality, keyword-optimized content.
• Understanding of link-building strategies and tactics to acquire high-quality backlinks from authoritative websites.
• Strong written and verbal communication skills to effectively communicate SEO strategies, recommendations, and insights to cross-functional teams and stakeholders.
• Ability to think creatively and strategically to develop innovative SEO strategies and solutions to achieve business objectives
• Familiarity with WordPress
• Excellent Excel skills