Online Marketing Program Lead

About Masterschool

For some, education is a job. For us, it’s a mission. Masterschool is on a journey to create the world’s largest school, offering everyone the opportunity to build a rewarding career. As a global network of success-based schools led by industry experts, we provide immersive online training programs that combine mentorship, professional guidance, and a robust industry network.

Backed by a $100M seed round from leading venture funds, Masterschool is expanding rapidly—and we’re just getting started.

Role Overview: Marketing School Lead

Masterschool is seeking a results-driven Online Marketing Program Lead to launch and scale our Marketing School from the ground up, transforming it into the industry’s top program. This role is an opportunity to build something impactful and measurable, with success defined by:

• Launching the program within 2 months, ready to deliver a high-quality experience.
• Achieving 90% career readiness for program graduates, ensuring they are equipped for real-world marketing roles.
• Maintaining a student satisfaction score (CSAT) of 4.9 or higher by delivering an exceptional learning experience.

As the Online Marketing Program Lead, you will design and deliver a cutting-edge curriculum, recruit and train content developers and instructors (with a focus on Germany and other key locations), and build a program that sets the global standard for marketing education. Performance bonuses are tied to reaching these goals.

Key Responsibilities

• Program Launch: Build and launch the Online Marketing Program within 2 months, ensuring readiness across curriculum, operations, and team.
• Curriculum Development: Design and continuously refine an industry-leading curriculum aligned with the latest trends and tools in marketing. Recruit and train content developers to localize the curriculum in German and additional languages as needed.
• Team Recruitment & Training: Recruit, onboard, and manage instructors and mentors, focusing on Germany and expanding to additional key markets.
• Student Outcomes: Drive results by achieving 90% career readiness for program participants, ensuring they are prepared to succeed in marketing roles.
• Student Experience: Deliver exceptional learning experiences with a CSAT score of 4.9 or higher by acting on feedback and maintaining high-quality instruction.
• Scaling the Program: Lay the foundation to expand the Marketing School globally and ensure it becomes the #1 program in the industry.

Qualifications

• Marketing Expertise: 4-5 years of hands-on experience in online marketing (e.g., digital advertising, performance marketing, SEO, content marketing, social media).
• Training Experience: Proven experience in curriculum development, course management, or Marketing training as part of a career development program.
• Leadership Skills: Strong track record of leading and scaling programs or initiatives, with a KPI-driven mindset.
• Global Perspective: Ability to recruit, train, and manage teams in Germany and other strategic locations.
• Passion for Impact: A commitment to education and transforming lives through career readiness.

If you're eager to immediately step into a high-impact leadership role, launch and scale a world-class Marketing School, and create measurable career outcomes for students, Masterschool is the place for you. We’re hiring ASAP—apply now!