Marketing Analyst

Marketing Analyst

About the role:

Apptimus is a performance driven user acquisition tech company.

We are looking for a talented and results-driven Marketing Analyst to join our team.

This role will focus on both Facebook media buying and programmatic campaign management. You will be responsible for designing, executing, and optimizing media buying strategies across various platforms, including Apptimus DSP and Facebook, to drive business growth and maximize ROI.

The role will be essential in achieving campaign success through data-driven insights, strategic planning, and collaboration with various teams.

Key Responsibilities:

-       Design and execute effective media buying strategies to maximize ROI.

-       Set up, manage, and optimize campaigns on Apptimus DSP and Facebook.

-       Collaborate with other teams to ensure campaigns are aligned with target markets and business objectives.

-       Manage campaign budgets and timelines efficiently to meet objectives and deliver results within the given framework.

-       Provide actionable recommendations for yield strategy, optimizing campaigns using data-based insights.

-       Stay updated with the latest algorithm changes, industry trends, and programmatic campaign best practices.

Requirements:

-       Exceptional Excel skills and strong analytical abilities to manage and interpret performance metrics.

-       Enthusiastic, quick to learn, and able to adapt to new challenges.

-       Strong problem-solving skills, with a proactive attitude and a “can-do” approach.

-       Ability to work independently and as part of a team to achieve targets and objectives.

-       Excellent verbal and written communication skills, with fluency in English.

-       Ability to efficiently manage multiple campaigns and projects simultaneously.

-       Experience with media buying like Facebook or similar platforms is a plus.

What We Offer:

-       Opportunity to lead and shape large-scale, high-impact campaigns.

-       A collaborative environment where your contributions will directly influence business outcomes.

-       Continuous learning and development in the field of media buying and programmatic advertising.

This is a fantastic opportunity for a driven individual who thrives in a fast-paced environment and is eager to make an impact through innovative digital marketing strategies.

[email protected]