Associate Brand Manager

Cronos Israel is part of Cronos Group Inc., a publicly traded (NASDAQ: CRON, TSX: CRON), global cannabis company whose principal activities are the production and sale of cannabis in federally legal jurisdictions. The company is scaling operations rapidly and globally. We are currently expanding our production footprint in Canada, Israel and Europe and selling medical and adult-use recreational cannabis. Cronos Israel is producing and selling medical cannabis only.

Our goal is to establish the most valuable a cannabis community comprised of passionate, daring people, driven by quality and integrity, who are determined to write history. We hire talented people who thrive on solving difficult problems and give them opportunities to hone new skills, try new approaches, and grow in new directions. If you want to play a part in shaping a new industry and building a historically significant company, we want to meet you.

Reports to Senior Brand Manager

What we are looking for:

We are seeking a highly organized and motivated Associate Brand Manager to join our dynamic marketing team. The ideal candidate will play a key role in managing brand innovation projects, strategizing product portfolios, and driving effective marketing communications as well strong project management skills. This position involves collaboration across teams, with local sales, operations teams & with global marketing and R&D teams contributing to brand strategy and ensuring the execution of key projects aligned with organizational goals.

Note: The following are meant to be representative but not necessarily all inclusive of the duties and responsibilities for this position title.

Key Responsibilities & Authorities:

Portfolio Innovation & Renovation Project Management

• Contribute to portfolio strategy development, aligning with long-term business goals
• Lead the locally product launch process of all innovations and renovation from planning to execution including all trade marketing materials
• Develop and maintain detailed project timelines (Gantt charts) for product innovation and packaging updates.
• Coordinate and manage POD and offline team meetings, ensuring action items are tracked and completed.
• Lead the preparation of launches presentations, collaborating with cross-functional teams (e.g., operations, supply chain, Finance etc).
• Oversee packaging approvals, including liaising with local and global stakeholders to align designs and timelines.
• Organize and lead projects meetings with global counterparts according to the project plan.

Marketing Communications:

• Create marketing materials, manage campaigns, and oversee social media channels based on yearly plan
• Support trade marketing activities, including the development of sales tools and presentations for B2B & B2C Channels
• Plan and execute product launches, ensuring alignment with the brand's core values and business objectives.
• Coordinate work with internal global and local external agencies, internal stakeholders for the delivery of key initiatives on a timely manner with excellence

Digital Asset Management

• Work closely with the digital agency to maintain and update the website structure and content with relevant marketing materials.
• Optimize the user experience, increase engagement, and improve customer retention through innovative digital strategies

Operational management of brand & product portfolio

• Develop and implement efficient workflows, including approval processes with suppliers and internal teams as legal & regulation.
• Collaborate with global teams to streamline packaging and branding processes

Education:

Bachelor’s Degree in Buismess management & marketing or or any business-related field from accredited institution

Experience Requirements:

You have At least 2 years of a brand marketing experience gained in the FMCG industry with a deep passion for building brands.

You have already a holistic marketing skill set with strong consumer orientation and the ability to translate ideas into execution and business results.

You have a deep understanding and experience in digital marketing (SEM; OLV, social media paid and organic)

B2B as well as B2C marketing experience – Strong advantage

Strong project management skills with the ability to manage multiple priorities simultaneously.

Strong analytical skills and attention to detail and P&L understanding

Adaptability to work in a fast-paced, dynamic environment.

Job Specific Skills (Languages, S/W, systems, etc.'):

English – high level (native English speaker – preferred)

Excellent verbal and written communication skills in Hebrew and English - must

Knowledge in the medical/pharma industry/CPG, specifically from the Cannabis field – advantage

Strong organizational and time management skills

Strategic thinking with a results-oriented approach.

Creativity and innovation in problem-solving.

Proficient in Microsoft PowerPoint Excel and Word, MS Project

Working Relationships:

Internal: Marketing Global team, Sales local team, R&D, Logistics and Operations, Regulation, HQ

External: External advertising agency, Digital agency, Designers, Content writers & Research company