Marketing Operations Specialis

8fig is at the forefront of empowering eCommerce sellers with innovative growth tools and financing solutions. We’re seeking a results-driven Marketing Operations Specialist to join our dynamic team and take our performance marketing efforts to the next level. If you thrive in a fast-paced environment and are passionate about driving measurable growth while balancing brand-building initiatives, this role is perfect for you.

Key Responsibilities:

Ad Platform Management (New and Existing)

• Assist with tracking, maintaining, and scaling campaigns across platforms such as Google, LinkedIn, Facebook, and other emerging channels.
• Coordinate between internal teams and external vendors to ensure seamless campaign execution.
• Monitor ad performance and suggest optimizations to achieve KPIs.
  
  

• Support the development and execution of innovative marketing initiatives to expand reach and drive growth.
• Evaluate emerging channels for potential integration into the marketing mix.
  
  

• Build and maintain high-quality lead lists to support performance marketing and partnership expansion.
• Collaborate with sales and marketing teams to ensure alignment on lead quality and targeting criteria.
  
  

• Assist in creating actionable reports by pulling relevant marketing data and presenting insights clearly to stakeholders.
• Ensure data accuracy and reliability in campaign tracking and analysis.
  
  

• Conduct research on market trends, competitor strategies, and customer behaviors to identify opportunities for differentiation and growth.
• Present findings to inform campaign strategies and overall marketing direction.
  
  

• Support A/B testing initiatives across creatives, messaging, emails, and audience targeting to uncover new growth opportunities.
• Document testing results and recommend actionable changes for future campaigns.
  
  

• Contribute to strategies that drive measurable performance while building long-term brand awareness and loyalty.
• Collaborate with cross-functional teams to ensure consistency in messaging and brand representation.
  
  

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in performance marketing, marketing operations, or a related role.
• Proficiency in ad platforms such as Google Ads, LinkedIn, Facebook, or similar.
• Experience with B2B performance required, Fintech or Financial Services experience a plus
• Strong analytical skills and familiarity with marketing reporting tools (e.g., Google Analytics, Looker, Tableau).
• Experience with CRM and lead management tools (e.g., Salesforce, HubSpot) is a plus.
• Excellent organizational and project management skills with the ability to manage multiple priorities.
• Creative mindset with a focus on data-driven decision-making.
• Strong written and verbal communication skills.