Head of Marketing

AdScale enables thousands of e-commerce brands worldwide to grow their business with AI-Advertising.

We are looking for an innovative head of marketing responsible for managing, planning & implementing our marketing activities.

Responsibilities

• Optimize our marketing strategy: Work with the team to refine our go-to-market strategy, then translate it into a clear, actionable marketing plan.
• Lead demand generation: Take ownership of the pipeline—crafting campaigns, engaging prospects, and driving inbound leads on platforms like Facebook, Google, and more.
• Create standout content: Work with our team, freelancers and experts to deliver blogs, videos, case studies, and thought leadership that resonate with our audience.
• Shape our brand and product story: Refine messaging and positioning that make Adscale’s value known and clear to mobile game marketers.
• Understand our customers: Dive into eCom merchants' world—what they need, what they struggle with, what their day-to-day is like, and how Adscale can solve their biggest problems.
• Measure and refine: Track marketing performance, analyze results, and continuously tweak our efforts for the best outcomes.
• Collaborate across the team: Partner with sales, product, and customer success to ensure our marketing aligns with broader goals.

Qualifications

• Proven 5+ years of experience as Head of Marketing or a similar role in a SAAS company
• Hands-on experience in Google ads & Facebook ads.
• Fluent oral and written communication skills in English.
• Strong analytical skills.
• Hard worker - a must.
• BSc or MSc degree in Marketing or a relevant field - An advantage.
• Attention to detail.
• Highly motivated.