Marketing Operations Specialist

We are seeking a results-oriented, proactive, and highly organized Marketing Operations Specialist with strong B2B experience to lead and support our marketing initiatives.

This role is ideal for a professional with in-depth knowledge of Marketing Cloud Account Engagement (MCAE/Pardot) and a proven ability to manage marketing campaigns, lead management processes, and event execution.

Key Responsibilities

Marketing Automation & MCAE Expertise

• Design and manage the full prospect lifecycle (Lead --> MQL -->SQL etc.), leveraging Pardot for lead scoring, grading and automated workflows
• Serve as the MCAE administrator, ensuring platform setup, integration with Salesforce, and seamless maintenance for optimal functionality
• Build and manage online campaigns tailored to a B2B audience, using Pardot’s Engagement Studio, including email nurturing, segmentation and dynamic content
• Monitor, analyze and report on marketing performance metrics using tools like Google Analytics and Pardot, ensuring data accuracy and actionable insights.

Event Marketing

• Plan and coordinate virtual and in-person events (e.g. webinars, trade shows), managing budgets, logistics and vendor collaboration.
• Track and nurture event-generated leads through Pardot for effective follow-up and conversion.

Content Support

• Support marketing content across digital assets, including website optimization, YouTube channel management, LinkedIn, and MCAF.

Sales Support

• Work closely with cross-functional teams, including product, sales, logistics, finance, and procurement, to ensure seamless execution of marketing operations and event planning.

Qualifications

• Minimum 2-3 years of hands on experience with MCAE (Pardot), including automation workflows, reporting and integration with Salesforce.
• Familiarity with Salesforce and a strong understanding of B2B marketing operations, digital marketing, and event coordination.
• Strong organizational skills and ability to collaborate across teams and manage multiple tasks and deadlines.
• Experience in graphic design, WordPress, and video editing software is an advantage.
• Basic knowledge of HTML/CSS for email and landing page customization is an advantage.
• Highly organized, quick learner, and detail-oriented.
• Hands-on approach with the ability to manage multiple tasks simultaneously with precision and accuracy.