Social Product Manager

Who are we?

Skai (formerly Kenshoo) is a leading omnichannel marketing platform that leverages advanced AI and machine learning to deliver intelligent solutions based on data with performance media, enabling smarter decision-making, increased efficiency, and maximized returns - Revenue enabler for businesses around the world. Its partners include Google, Meta, Amazon, and Microsoft and more. ~$7 billion in ad spending is managed on the SkaiTM platform every year.

Established in 2006, We’re 700 employees strong. We work hybrid with a great home/ office work mix.

What will you do?

• Drive product strategies by leveraging insights from paid social marketing campaigns.
• Collaborate with cross-functional teams to design and enhance product features tailored to advertisers’ needs.
• Act as the voice of the customer by collecting and analyzing market feedback.
• Present ideas, product updates, and insights to clients and internal stakeholders with confidence and clarity.
• Stay updated on trends in Social media and translate them into innovative product solutions.
  
  

• 5-6 years of hands-on campaign management experience in platforms like Meta and TikTok.
• Planning, executing, and optimizing campaigns to achieve performance goals (e.g., ROAS, CPA, CTR).
• Proficient in building campaign structures, setting up ad sets, and creating ad creatives tailored to platform best practices.
• Expertise in analyzing performance metrics and using data to make informed decisions and optimize campaigns.
• Knowledge in commerce media marketing
• Familiarity with audience segmentation and targeting strategies, including lookalike audiences and custom audience creation.
• Strong understanding of the paid social marketing landscape, including campaign strategies and optimization.
• Advantageous:
• Experience in product management or related fields.
• Strong presentation and communication skills, with fluency in English.
• Technical acumen and the ability to bridge the gap between business and technical teams.
• A creative mindset with a knack for thinking outside the box.