Head of Programmatic

Head of Programmatic - Keshet Digital

We are looking for an experienced and visionary professional to join Keshet Digital as the Head of Programmatic. This is a unique opportunity to lead the programmatic media domain and drive business strategies in one of the most dynamic and innovative companies in the digital space.

In this key role, you will combine deep technological expertise, advanced data analysis capabilities, and strong relationship management skills to foster strategic partnerships on both local and international levels.

Key Responsibilities

• Develop digital strategies, optimize ad formats and Header Bidding processes, and manage advanced platforms such as GAM and DV360.
• Lead tech-oriented projects with a focus on Connected TV (CTV), working closely with product, development, and marketing teams, using tools like Monday and Figma.
• Handle digital advertising integrations, troubleshoot technical issues, implement CRM systems, and adopt cutting-edge advertising technologies.
• Analyze market trends and campaign performance data, create detailed insight reports, and provide strategic recommendations for performance optimization.

Requirements

• Proven experience in managing programmatic media, including working with GAM, DV360, and Header Bidding processes.
• Strong technological understanding of ad platforms, Web, SaaS, and programmatic product management – a significant advantage.
• Exceptional data analysis skills, project management abilities, and capacity to work in a multi-stakeholder environment.
• Experience in negotiation and building strategic partnerships.

If you’re passionate about programmatic media and want to make a meaningful impact in a creative and innovative environment, we’d love to hear from you!

Join us and shape the future of digital advertising at Keshet!