Organic Growth Manager

Who we are

Lightricks, an AI-first company, is revolutionizing how visual content is created. With a mission to bridge the gap between imagination and creation, Lightricks is dedicated to bringing cutting-edge technology to the creative and business spaces.

Our advanced AI photo and video generation models, including our open-source LTXV model, power our apps and platforms including Facetune, Photoleap, Videoleap, and LTX Studio, allowing creators and brands to leverage the latest research breakthroughs, offering endless control over their creative potential. Our influencer marketing platform, Popular Pays, provides creators the ability to monetize their work and offers brands opportunities to scale their content through tailored creator partnerships.

We are looking for a Senior Organic Growth Manager who will be responsible for coordinating and leading Lightricks App Store Optimization (ASO) activity across the board.

What you will be doing

• Execute strategic plans to grow our apps organically on both AppStore and Google Play Store
• Full storefront ownership including copy, creative, in-app events
• Own the creative process for testing and optimizing store graphic assets to increase app pages conversion rate
• Competitive landscape knowledge sharing & trend detection
• Define & track organic traffic against revenue goals
• Track, monitor and reflect the company ASO status
• Conduct localized keyword research and competitive analysis
• 360° purview of related metrics, including app vitals, ratings & reviews, editorial feature submissions & more
  
  

• Proven ASO experience and excellent understanding of organic growth best practices
• Fluent in English, both verbal and written
• Analytical thinker, with the ability to recognize patterns and trends
• Creative approach, can communicate and guide designers and copywriters
• Strong background in Excel and/or Google Spreadsheet
• Ability to work with precision in a deadline-driven environment
• Ability to work independently & be proactive about new opportunities
• Good communication & collaboration skills
• Experience of ASO within subscription or gaming apps- a plus
• Experience collaborating across multiple cross-company teams- a plus