Marketing Manager

Company Description

Here at Remilk, we’re on a mission to create real dairy without a single cow, bringing hope and joy to our planet, our body, and cows. Our innovative approach is focused on sustainability and ethical practices.

Position Overview:

As a Marketing Manager, you will be responsible for:

• Implementing successfully the Remilk marketing strategy for the coming launch in the Israel market.
• Developing the Remilk consumer brand idea and brand book
• Define and implement go-to-market plan for the Remilk launch
• Launch Remilk and its products range as a consumer brand in Israel to compete with dairy and alternative dairy
• Define and execute the marketing strategy to drive growth and create brand awareness & engagement as a basis to build a successful and sustainable loveable brand.
• Manage ongoing daily marketing operations

You will work closely with cross-functional teams and strategic partners (service providers, production facilities, sales distribution partners) to ensure the success of our marketing campaigns and projects

Responsibilities

• Execute comprehensive marketing strategies to drive revenues, maximize margins and increase brand awareness and brand reputation.
• Conceptualize and execute multichannel campaigns ensuring the alignment of communications and messaging in all channels, including social media and content marketing
• Monitor and analyze marketing performance metrics to measure the effectiveness of campaigns and make data-driven recommendations for improvement.
• Coordinate and manage launches and marketing projects, ensuring timely delivery and alignment with business objectives.
• Develop the innovation roadmap, define product briefs, and work closely with the R&D department to successfully execute the plan
• Stay up-to-date with industry trends and best practices to continually improve our marketing efforts.
• Manage the development of new B2B and B2C campaigns, including commercials and influencers activities
• Manage the digital assets of the company, including social media channels and work with influencers and KOL.
• Develop marketing and POS materials and activities according to brand guidelines for our partners 
• Create and update collaterals, web content, brochures, practice enhancement kits, newsletters, banners, ads, video and sales tools.
• Support product launches with marketing and campaign productions.
• Manage multiple external vendors and explore new options where relevant. This includes production facilities and sales/distribution partners
• Communicate with senior leaders about marketing programs, strategies, and budgets
• Build and manage marketing budget
• Work in close relationship with sales operation to ensure smooth implementation with customers.
• Define research objectives and guide the research insight manager to investigate consumer behavior and motivations, analyze consumer insights, consumer trends, market analysis, and best practices to build successful strategies
• Develop a yearly marketing operations plan to meet business objective in collaboration with sales business partner and distribution partner

Requirements:

The ideal candidate needs a strong background in B2B/C marketing, a comprehensive understanding of the market and consumer dynamics and strong execution power skills.

• Minimum of 3 years of B2B/C marketing experience in the Food Industry.
• Strong understanding of digital marketing channels and tactics.
• Excellent written and verbal communication skills.
• MBA degree
• Excellent English
• Superior communication and interpersonal skills with proven ability to work with cross-functional teams
• Ability to effectively work under tight deadlines and manage projects
• Excellent people skills and an upbeat and enthusiastic positive attitude
• Excellent execution power
• Excellent skills of Microsoft tools
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity