VP of Marketing

About Duve:

Duve is redefining hospitality, empowering hotels with innovative solutions to transform guest experiences. Be part of a fast-growing SaaS leader poised to expand globally.

Location:

This role is based at Duve’s headquarters in Tel Aviv. Candidates must be able to work on-site.

Overview:

Join Duve's management team as our new VP of Marketing, driving growth, customer acquisition, and brand leadership in the hospitality SaaS space. Reporting to the CEO, you will shape high-impact marketing strategies and execute initiatives that align with company goals, ensuring Duve's leadership, mainly in the EU and US markets.

Key Responsibilities:

• Strategic Leadership: Define and execute marketing strategies to drive SQLs, ARR, and optimal CAC.
• Product Marketing: Highlight Duve’s unique value, drive product adoption, and equip sales with tailored collateral.
• Customer Acquisition: Scale DemandGen & ABM campaigns targeting mid to large luxury hotel chains in the EU and US.
• Brand Leadership: Elevate Duve’s presence through innovative campaigns, PR, and thought leadership initiatives.
• Team Growth: Mentor the marketing team and recruit talent to scale efforts effectively.
• Sales, CS & Product Alignment: Foster collaboration with sales, customer success, and product teams to refine messaging and ensure seamless alignment.
• Data-Driven Decision Making: Leverage analytics to monitor performance, optimize campaigns, and make data-informed decisions.
• Conferences Management: Plan and manage participation in industry conferences to maximize brand visibility and lead generation.
• Budget Management: Oversee the marketing budget, ensuring efficient allocation to maximize ROI.

Qualifications:

• 7–10+ years in B2B SaaS marketing leadership roles.
• Proven expertise in Demand Generation, product marketing, ABM, and scaling businesses in the EU and US.
• Creative mindset with the ability to think innovatively and deliver compelling campaigns.
• Strong track record in aligning marketing, sales, and product teams to achieve shared objectives.
• Hands-on experience with data analysis and leveraging insights to drive marketing strategy.
• Knowledge of AI tools and their applications in marketing.
• Experience in managing budgets and optimizing resources for maximum impact.
• Deep understanding in marketing tools such as HubSpot, Google Analytics, and ads platforms..